Job Description:

Job Description

Company Summary

ASPIRA, Fine Wine & Craft Spirits, is a collection of the most acclaimed wine and spirit brands within the Constellation Brands portfolio. ASPIRA is driven by talented winemakers, distillers, storytellers, and purveyors who are relentlessly focused on creating exceptional luxury experiences.

The ASPIRA Fine Wines & Craft Spirits portfolio includes Robert Mondavi® Winery, The Prisoner Wine Company, Schrader® Cellars, To Kalon Vineyard® Company, Booker Vineyard, Mount Veeder Winery, Lingua Franca Winery, High West Distillery®, Casa Noble® Tequila, Nelson’s Green Brier Distillery, Copper & Kings Distillery, Austin Cocktails, and others.

These award-winning brands and, the passionate and talented people behind them, create the world’s best wines and spirits at the nexus of art and science, where creativity and dedication meet unparalleled vineyards, grain sources, and state-of-the-art facilities around the world, from Napa Valley to Tuscany, Nashville to Tequila, Mexico. With respect for the icons who started it all, stewardship of the land and the boldness to do things differently, ASPIRA delivers unrivaled brands and experiences.  

Position Summary

We are seeking a Copywriter to join the Direct-to-Consumer Creative team at Constellation Brands reporting into the Associate Creative Director, DTC.​ This role will help conceptualize, develop, and create copy specific to all relevant channels, geared to drive results based on ongoing performance analysis and category insights.  

The position is responsible for delivering effective, aesthetic, on-brand, and on-strategy creative deliverables for websites, web landing pages, email & SMS promotions, social media organic content/ads, and packaging. 
 
The ideal candidate is excited to join a high-growth, newly developed group, tasked with driving direct to consumer innovation across an iconic and established premium portfolio of wine brands, while taking on a wide array of the following responsibilities (and maybe even a touch more!): 

Responsibilities

• Conceptualize and write brand copy for all brand-owned channels, both digital and print, based on a set of brand & style guidelines
  
  
  • For digital, this includes but is not limited to websites, website landing pages, social media content (both organic and ads), SMS and email campaigns  
  
  
  • Physical print designs include packaging and promotional materials.
  
  
  
  


• Collaborate with Growth discipline counterparts in the planning & production of all digital assets, with the end goal of getting prospective customers to click, and ultimately convert on purchases.  


• Make real-time adjustments and conceptualize new ideas but on creative performance and bottom-up insights shared from the Growth teams.  


• Develop multi-variate copy for all brand properties & channels (e.g. paid media ad campaigns, subject lines, emails, landing pages, and more)


• Translate product positioning, category insights, and “bottom-up”, performance-based learnings into copy elements geared to drive DTC e-commerce KPIs (our ultimate goal is to sell wine online...)


• Collaborate with developers (both internally and external agency partners) to ensure proper implementation of copy within a web and mobile environment and ensure consistency and integrity of the creative direction and brand guidelines.


• Ensure consistency of brand and creative across all digital customer touch points.


• Actively participate in ongoing brainstorms and promotional calendars, and then develop copy for the resulting campaigns


• Closely partner with Designers to ensure key messaging and copy is integrated within all relevant deliverables, as well as a Creative Project Manager to ensure deliverables are prioritized and executed on-time. 

Minimum Qualifications

• Bachelor's Degree in marketing/advertising/communications or a related field ​and/or ​1-3 years of professional experience supporting consumer brands (either internally or for an agency) with digital graphic design


• A broad portfolio of Copywriting proven to drive business results, and aesthetically align with brand guidelines (experience with luxury brands a plus)


• Deep knowledge of social media ad asset guidelines, and an understanding of platform capabilities and user behavior


• Comfortable working within presentation tools such as Google Slides, PowerPoint, and Keynote


• Proven ability to collaborate with Paid Media Buyers, Designers, Project Managers, and other cross-functional groups

Physical Requirements/Work Environment

Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ASPIRA, Fine Wines & Craft Spirits is a division of Constellation Brands. Constellation Brands is a producer, creator and marketer of beer, wine & spirits brands that people love. Constellation Brands is the fastest-growing large CPG company in the U.S at retail with operations in the U.S., Mexico, New Zealand and Italy.

Location

New York City, New York

Additional Locations

Hoboken, New Jersey, Los Angeles, California, San Francisco, California

Job Type

Full time

Job Area

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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