At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
Global Brand Manager, Prestige & Innovation - Maker's Mark
The following position is is open in New York , United States .
What makes this a great opportunity?
Reporting to the Maker's Mark (MM) Global Director, Prestige & Innovation, the Global Brand Manager, Prestige & Innovation is a brand management role within the MM Global Brand House. The position is responsible for supporting the development and implementation of compelling brand strategies anchored in the brand's super premium and prestige expressions, delivering exceptional in-market brand performance while strengthening global brand equity. Balancing consumer centricity and cultural curiosity with strong commercial acumen and an obsession for execution, the Brand Manager works with Regions, Markets, and Distillery teams to ensure that we delight consumers at every touch point. A strong communicator and collaborator, the Brand Manager needs to align the brand's marketing and innovation community behind a compelling brand strategy while ensuring that local insights and 'jobs to be done' are clearly addressed in the delivery of MM brand and product experiences.
This role represents a major opportunity for a seasoned Brand Manager to join one of the world's most celebrated whisky brands at a vital moment in its history as it seeks to accelerate into a new phase of global brand growth.
Role Responsibilities
(Gemba) Insight:
Ensure the application of cultural, competitor, category and consumer insights in our brand portfolio and innovation strategy development and execution.
Ensure that we penetrate consumer behavior and business/brand data to go beyond the "what" to really understand the "why" and implications for future growth plans.
Ensure that Region and market consumer and category dynamics are incorporated into the Brand House Strategies and plans.
Strong financial acumen including budget management/recommendations.
Brand Foundations & Stewardship:
Champion and nurture the Maker's Mark way of delivering on our liquid and quality vision, ensuring the Regional and in-market teams are trained and confident on the what and why of the liquids within the brand's super premium and prestige portfolio.
Place the Brand's timeless DNA at the heart of our brand strategies, ensuring our plans and execution in market consistently nurtures and strengthens our equity.
Lead the identification, development and application of the brand's distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.
Strategy & Planning:
Working with the BH Director and Distillery team to play a leading role in the development of a focused portfolio/innovation strategy and pipeline for Maker's Mark that strengthens our DNA and delivers agreed brand/commercial objectives in market.
Ensure excellence in portfolio and innovation project delivery by partnering with internal and external stakeholders to see projects through from concept to execution.
Play an active role, supporting the team in the creation of the BH 12 Year strategies and 3 Year Strat Plans
Working with the BH teams to support the development and sign-off of the Brand's 3 Year Growth plans, working collaboratively with cross-functional colleagues and Regional/In-market brand teams.
Responsibilities Continued
Experience Design & Delivery:
Play a leading role in the development and deployment of consumer centric, impactful and fully integrated experience platforms that both link to our master brand foundations and create meaningful experiences for our brand's super premium and prestige expressions.
Drive for "brilliance in execution" with both strategic precision and an obsession for detail that starts with the product experience and which is amplified through consumer programs that drive talkability and saliency.
Ensure that we create a culture of learning and accountability through the tracking of programs and brand performance against clear KPIs and reviews.
Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget.
Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics.
Leadership & Talent Development.
Align Regional and in-market marketing teams behind an ambitious, clear and culturally relevant growth strategy for the MM portfolio.
Champion the implementation and on-going development of our "One Suntory Global Spirits Way of Marketing" across the Brand House, Regions and Markets.
Coach and develop team members, developing candidate management competencies while growing
Qualifications
Key skills & competencies required:
Experience in managing the creative brand building and innovation process and fostering productive relationships with agencies, creative teams and cross functional partners. Proven record in partnering with Sales and Commercial leaders to align marketing strategy to commercial goals.
A track record in bringing new thinking and ideas to a business/brand in order to accelerate growth.
A strong curiosity for different cultures and markets across the world.
EXPERIENCE & QUALIFICATIONS
4-8 years' consumer marketing experience. Global luxury brands, spirits experience, or CPG preferred
Bachelor's degree in marketing, business or related field preferre
Experience in packaging design and development preferred
Experience building and growing premium brands, preferably in alcohol beverage category
Experience with agency management
Demonstrate a digital first approach to brand building
Experience in digital content development, website strategy, eCommerce, Direct-To-Consumer, CRM preferred
Strategic thinker
Strong quantitative and qualitative analytical skills
Ability to draw conclusions from data and extract meaningful insights to tell a story
Excellent written and verbal communication skills
Experience working with supply chain to understand short- and long-term tradeoffs
Team player with collaborative style with a listen first approach
Culturally sensitive, proven ability to build credibility and excel in a global environment
Able to work well in a fast paced, cross-functional environment, and navigate ambiguity
Able to manage multiple projects simultaneously and complete projects in a timely manner
KEY RELATIONSHIPS
Reports to the MM Global Director, Prestige & Innovation.
Team members of the MM Brand House
Team members of the Distillery, Heritage, and Innovation teams in Kentucky
Marketing Brand Managers and teams across the International, Asia and NA region and Brand Houses.
Cross functional leads and teams (e.g., Digital, PR, Capability, HR)
External agencies
An estimated salary for this position is $130,000 - $150,000
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Manhattan Nearest Secondary Market: New York City
