Job Description:

The St Louis Fed is one of 12 Reserve Banks serving all or parts of Missouri, Illinois, Indiana, Kentucky, Tennessee, Mississippi and Arkansas. The St. Louis Fed's responsibilities include promoting stable prices, economic growth and a sound financial system, providing payment services to financial institutions, supporting the U.S. Treasury's financial operations, and advancing economic education, community development and fair access to credit.

Overview

Are you interested in a fast-paced communications environment where the work you do makes an impact in educating the public about the mission of the Federal Reserve? Do you have a passion for social media as a communications tool to build a brand? If so, we want you.

The St. Louis Fed is looking for an energetic social media professional to help implement the external communications content strategy across ever-relevant social media platforms. You will have a background in managing multiple social media platforms simultaneously, strong writing and editing skills, and experience developing creative solutions in a low-risk environment.

The Social Media Specialist will promote content and manage brands on traditional social media platforms like Twitter, Facebook, YouTube, Instagram, Pinterest, Medium and LinkedIn, and be knowledgeable about new platforms. You will coordinate daily posting on multiple platforms, build social media campaigns, and work with content creators across the Bank to identify promotional angles for publications, events and more. You will not only complete daily social media functions, but also provide writing and editing support along with analytics-based insights on social efforts and how they create synergy with traditional marketing and communications efforts.

As part of the External Engagement and Corporate Communications department at the St. Louis Fed, the media, social media and analytics team performs a variety of important functions at the Bank: distributes economic content to different social media and traditional media audiences; consults with multiple Bank departments on promotional strategy; develops brand messaging and voice across a variety of platforms; and plays a key role as the guardian of the Bank's reputation, ensuring that content is accurate, relatable and presented with a diverse audience in mind.

Responsibilities

• Schedule and post content across multiple Bank social media platforms.
• Write, edit and proof content for posting on diverse channels.
• Work with Bank staff to develop new ways to reach targeted audiences.
• Coordinate social media technology, including Hootsuite and native social platforms.
• Serve as a liaison for multiple Bank department social media needs.
• Contribute to a team focused on engaging with external audiences, including implementing enhancements on our public facing social channels.
• Help manage relationships with third-party vendors.
• Evaluate new social media tools and platforms that could help us meet our business goals.
• Identify and execute creative ways to promote economic and academic content to a general audience.
• Partner with team members to help promote communications efforts for specific business lines, collaborating to develop comprehensive strategic plans that include social media campaigns.

Qualifications

• Bachelor's degree or equivalent experience, emphasis in integrated marketing, communications, or a related field.
• 5 years of social media administration experience.
• Experience with Hootsuite.
• In-depth knowledge of the social media landscape - both new and traditional.
• Review and schedule 8,000+ social media posts annually, across 16 accounts.
• Impart social engagement knowledge to fellow teammates.
• Strong verbal and written communication skills, including editing, with an emphasis on marketing communications.
• Well-developed critical thinking skills, including the ability to juggle multiple tasks and priorities.
• Attention to detail, project management skills and meeting tight deadlines are priorities.
• Travel (5%)

Benefits

Our organization offers benefits that are the best fit for you at every stage of your career:

• Pension plan, 401K, Comprehensive Insurance Plans, Tuition Reimbursement Program, Onsite Wellness & Fitness Center, Backup Dependent Care (Child & Adult), and more

Ranked as the #2 Top Workplace in the St. Louis Region in 2020, the Federal Reserve Bank of St Louis is committed to building an inclusive workplace, where employees' diversity-in age, gender, race and ethnicity, sexual orientation, gender identity or expression, disability, and cultural traditions, religion, life experiences, education and socioeconomic backgrounds-are recognized as a strength. Embracing our diversity encourages employees to bring their valued perspectives to the table when generating ideas and solving problems and promotes an environment where innovation and excellence grow. Learn more about the Bank and its culture; check out our Careers Site .

The Federal Reserve Bank of St Louis is an Equal Opportunity Employer.

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