Posted in Public Relations 30+ days ago.
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Location: New York, New York
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.
UEG is seeking a full time Vice President within our experiential group with experience in the Beauty/Lifestyle space, available immediately. The Vice President strategically and creatively leads a team to build an experiential brand solution for a client that meets/exceeds outlined objectives and goals. Working through an integrated approach the experience allows consumers to make a connection with a brand by generating buzz, spreading awareness and motivating them to act. Solutions may include but are not limited to: events (consumer, B2B, editor), marketing promotions (pop-ups, mobile tours, street teams) and/or guerilla style marketing (sampling initiatives, wrapped vehicles).
Basic QualificationsThe Vice President must have at least eight years of relevant experience in experiential marketing and/or related fields including marketing, promotions and advertising. Additionally the candidate should have experience with beauty, fashion and lifestyle brands.
S/he will be able to lead and execute strategy-driven experiential programs and events for client to advance their business and brands. S/he will have a proven ability to help clients garner support, advance brands by creating programs that engage key stakeholders: consumers, employees, investors, media, partners and/or other businesses/organizations. S/he will be able to develop revenue by growing profitable client relationships. S/he will have an understanding of how experiential/marketing/promotions teams work from both client and agency-sides.
S/he will be entrepreneurial and professional with impeccable written, verbal communication and presentation skills. In addition, s/he will have a record of successfully stewarding client budgets through planning, resource management, forecasting and vendor negotiations; and s/he also can help solicit and win new business. S/he will be a superb people manager able to attract, motivate, retain, empower and coach staff, and will possess the vision, insight and confidence necessary to manage a team. A bachelor’s degree in a relevant field from an accredited college or university is preferred.
A Vice President is responsible for the leadership and overall direction of an account team or group as it relates to client service, staffing, training, organizational development, and quality control. S/he will work to thoroughly understand UEG’s various consulting processes/approaches and capabilities, be able to demonstrate the value of these offerings to clients, and lead all aspects of their planning and execution. S/he also will lead and/or contribute to the winning or new client business.
Expected competencies include