Manages the development, implementation, and tracking of marketing communication strategies and tactics in support of the company?s growth initiatives and ensures compliance with the brand across the organization in all mediums both internal and external.

• Works with internal business leaders and communications functional head to develop marketing communication strategies and communication campaigns to support growth initiatives across all divisions of the company to include members, employer groups, health plans, customers, and/or government.


• Drafts marketing communication materials in support of strategies and campaigns.


• Creates communications for assigned accounts and categories; announcing product/service changes, targets non-complaint providers, educates physicians and members about preferred products and savings.


• Manages all elements of marketing communications campaign development and execution.


• Ensures marketing communications leverage market research data and effective product positioning.


• Collaborates with subject matter experts to obtain information needed to develop communication materials.


• Ensures internal stakeholder involvement in materials development.


• Collaborates with department materials manager and designs, creates and produces print and electronic materials.


• Collaborates with IT staff to execute Web-based tactics.


• Works with vendors to deliver specialized tactics such as event planning, Web/podcasts, and video production.


• Establishes project timelines and budgets and ensures work proceeds on schedule and within budget parameters.


• Reviews and edits communication materials created by internal subject matter experts.


• Designs and implements campaign evaluations and tracks and monitors the success of campaigns.

Responsibilities
Demonstrated experience in all facets of health care marketing communications including campaign management.
Experience developing, implementing, monitoring and evaluating business to business marketing communications campaigns.
Knowledge of media relations.
Experience in planning and implementing social media campaigns.
Superior marketing writing and communication skills with experience writing to diverse, business-to-business audiences in all media formats.
Strong critical and strategic thinking and consultation skills.
Solutions oriented.
Attentive to detail.
Ability to work effectively with all levels of management and staff.
Strong organizational skills; ability to prioritize and re-prioritize tasks to accommodate changing needs in a fast-paced environment, and solicit input from all contributors to joint projects.
Strong presentation skills and previous experience presenting to clients.

General Job Information

Title
Idaho Behavioral Health Plan (IBHP) Marketing Communications Manager

Grade
26

Work Experience - Required
Marketing

Work Experience - Preferred

Education - Required
Bachelor's - Communications

Education - Preferred
Master's

License and Certifications - Required

License and Certifications - Preferred

Salary Range

Salary Minimum:
$70,715
Salary Maximum:
$113,145

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law.

This position may be eligible for short-term incentives as well as a comprehensive benefits package. Magellan offers a broad range of health, life, voluntary and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.

Magellan Health, Inc. is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled.
Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their position; and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.