Are you an empathetic, energetic, and creative Brand Marketing professional passionate about brand development and strategic, meaningful brand story building? If so, we encourage you to consider our Brand Marketing Manager opportunity that will support the Snr Director of Brand Strategy & Marketing in ensuring that Resideo products, services, and product lines resonate with current and potential customers via Brand strategy definition and execution.
JOB DUTIES:
Support the definition and implementation of the category brand restructure/ 5-year plan, including migration of products/ services into the Honeywell Home or First Alert identity.
Act as global brand guardian to ensure adherence to brand identity and guidelines, aligning with direction given for creative, marcom and channel teams.
Own and maintain brand portal, updating the guidelines that define our company's visual and written brand (including terminology, nomenclature, tone of voice, and example creative concepts).
Be primary interface for Honeywell brand license usage via Brand Comply portal with our global marcom teams.
Support the annual Marketing strategy and regional plan development by providing brand insight and direction to align with Resideo 's vision and goals, with a strong focus on increasing market share, brand awareness, and customer engagement.
Work collaboratively with our research team to perform audits every consecutive year to analyze our brand position in the market and support strategic brand recommendations.
Identify/anticipate brand issues and concerns and work collaboratively to help internal customers address them.
Maintain consistent company information on our websites, boilerplates, presentations in conjunction with our communications colleagues.
Take an active role in shaping/developing culture by leading/participating in brand-building activities: CSR projects, employee programs.
Advocate our strategy and supporting brand architecture to ensure clarity, consistency, and alignmentwith global teams operating across all levels and functions.
Promote our Brand in strategic spaces and way, according to strategy, to targeted audiences, demonstrating brand lift.
Ensure management of agency partners to required specifications and ROI.
YOU MUST HAVE:
Bachelor's or advanced degree (preference for a Marketing related discipline)
10+ years of experience in brand marketing in a B2B and B2C environment (agency and corporate experience preferred)
Experience with stakeholder management in large corporate environments
WE VALUE:
History of successful brand marketing initiatives
Passion for brand strategy with knowledge about the larger market ecosystem
Demonstrated experience taking a brand to market, focusing on the long-term strategic brand marketing
Ability to connect short-term initiatives into the broader strategy and company vision
Proven experience developing and executing marketing plans
Experience managing and controlling marketing budgets
Solutions-oriented with strong project management skills
An unwavering attention to detail and uncompromising standards
Ability to collaborate in a corporate global team environment with the ability to work independently
Autonomous and driven; ability to walk new paths and find new ways
Ability to prioritize in complex, fast-paced environment working on various projects at one time with tight deadlines
Excellent verbal, written communication, and presentation skills, as well as good interpersonal skills
Strong marketing vision with the ability to bring fresh ideas to encourage new ways of working as a brand marketing team
WHAT'S IN IT FOR YOU:
Working at scale as a brand leader for a multibillion-dollar global company
Ability to test new ideas and take a creative brand marketing approach
High visibility with the opportunity to impact the strategic marketing future of the organization
Comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays
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ABOUT US
Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.
At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the \"EEO is the Law\" poster, \"EEO is the Law\" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.Are you an empathetic, energetic, and creative Brand Marketing professional passionate about brand development and strategic, meaningful brand story building? If so, we encourage you to consider our Brand Marketing Manager opportunity that will support the Snr Director of Brand Strategy & Marketing in ensuring that Resideo products, services, and product lines resonate with current and potential customers via Brand strategy definition and execution.
