Posted in General Business 30+ days ago.
Type: Full-Time
Location: Jacksonville, Florida
Why We Work at Dun & Bradstreet
Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us!
Team Overview:
We are seeking a Senior Content & Brand Manager , focusing on content strategy and creation of top and middle of funnel thought leadership and branded messaging and content. You will be part of a Sales & Marketing Solutions Demand Generation team responsible for the strategic ideation and marketing execution to elevate the Dun & Bradstreet brand, value proposition, and key company pillars. You will develop and execute on content strategies in support of the buyer journey, overseeing content requirements based on pipeline gap analyses, content & SEO audits and campaign and business strategies. Create and maintain editorial calendars, style guides, and taxonomies.
The Role:
A successful candidate will have strong B2B brand experience with a track record of creating short- and long-form content. Experience with mid-size and enterprise SaaS solutions or data solutions is particularly desired. You will have experience in developing content that drives results in a digital environment, as well as comfort with using data to evaluate asset performance and to inform potential changes to future content. Capabilities should include, but not be limited to, creating whitepapers, research studies, ebooks, videos (scripts and directions), blogs/website articles, and other media assets, as well as demand generation copy for digital ads and emails.
A foundational understanding of the B2B customer journey and how content can help buyers move through the journey is essential. This role will interface with stakeholders across business and functional marketing units including portfolio marketing, digital and corporate communications.
Responsibilities
Qualifications
FOR US APPLICANTS - Equal Employment Opportunity (EEO): Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. View the EEO is the Law poster here and its supplement here. View the pay transparency policy here .
We are committed to Equal Employment Opportunity and providing reasonable accommodations to qualified candidates and employees. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to acquisitiont@dnb.com . Determination on requests for reasonable accommodation are made on a case-by-case basis.
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