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Campaign & Demand Generation Manager at Cloudera, Inc.

Posted in Management 30+ days ago.

Location: Atlanta, Georgia





Job Description:

Job Description:

Cloudera is looking for a passionate, experienced Campaign and Demand Generation Manager. We are looking for experienced and results-driven campaigns & demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration and communication skills are required to successfully manage programs from end-to-end.

In this role, you will drive awareness and demand generation programs for technical practitioners and IT decision-makers. You're familiar with marketing complex technologies in a simplistic approach. You're experienced in delivering a campaign that drives category creation and product demand generation.

As a hands-on campaign manager, you're comfortable working on your own campaigns and making strategic decisions quickly. You're a "get stuff done person" that can juggle multiple programs and thrive in the execution details.


Primary Responsibilities:


  • Shape the strategic direction for the overall campaign, developing impactful campaign programs to build pipeline with high-quality leads.


  • Collaborate with the product marketing organization to develop campaign themes that support the product messaging to reach the audience segments your campaign targets.


  • Define the program mix, content plan, global campaign calendar and required resources to execute the campaign.


  • Evaluate growth and niche opportunities and work closely with leadership to ensure that directly aligns to target markets, personas, and uses cases.


  • Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.


  • Collaborate with teams in North America, Asia, and Europe to build an integrated campaign & demand plan that includes both globally and locally executed programs.


  • Consistently communicate and collaborate with internal stakeholders to ensure campaign tactics are supporting or exceeding goals.


  • Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches.


  • Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.


  • Work directly with sales enablement, product marketing, and field marketing to ensure campaigns support marketing and sales goals.


  • Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.


  • Regularly update key stakeholders on campaign plans, program deliverables, and schedules.


Qualifications


  • 5+ years of experience in enterprise software marketing, likely having spent time in Product Marketing as well as Demand Generation functions at organizations.


  • A background in B2B digital marketing with a clear understanding of execution, optimization, and KPIs.


  • Familiar with B2B growth models and best practices, and have experience in with multi-product organizations that sell into the IT audience.


  • Comfortable with IT vision and storytelling, and have experience introducing and creating demand for highly technical solutions and products.


  • Thrive in a dynamic, highly matrixed environment and are comfortable exercising influence without authority to align teams around your marketing objectives.


  • Approach challenges with a sense of humor and a positive attitude to do what's right for the business and our customers.


  • Experience in marketing to existing customers and prospects through Account-Based Marketing techniques and OmniChannel motions.


  • Know numbers like the back of your hands, you take pride in the ownership of your results and over-deliver every quarter on your KPIs.


  • Understand the modern B2B enterprise technology buying audiences and understand the complexity of the modern technology buying cycle.


  • Have a long-term strategic mindset, and you are pragmatic about translating product strategy into marketing execution.


  • Thrive in situations where you don't have all the information to make decisions but resourceful enough to find the information you need.



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