Posted in Management 30+ days ago.
Location: Wilton, Connecticut
ABOUT BLUE BUFFALO - ABOUT THE COMPANY:
Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.
This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumer (Pet Parent). This role is key to Blue Buffalo's growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo. As part of our Blue Buffalo family, you'll play a role in accelerating Blue Buffalo's journey to be there to support consumers (Pet Parents) during all the moments that matter in their lives. You'll make an impact by contributing to the evolution of our first ever digital consumer (Pet Parent) experience, Buddies by Blue Buffalo designed to feed healthy relationships between families and their pets and supports Blue Buffalo's mission to love them like family, so more Pet Parents who love them like family can feed them like family.
GENERAL DESCRIPTION - PURPOSE OF ROLE:
Reporting to the head of Activation this role will help advance the product and digital experience for all of Blue Buffalo marketing activities during a pinnacle time of growth and advancing distinctive brand experiences across all moments that matter in a pet parent's journey.
The Manager of Activation will be responsible for leading cross functional internal teams in the development of strategic 360 marketing campaigns that meet brand objectives and communication goals. This role will act as the point person in developing and managing integrated marketing and activation plans, including ensuring compliance to the campaign planning process. The Manager of Activation will leverage strong agile project management skills and an eye for detail to drive consistency and pull through of brand guidelines in messaging and imagery across all points in the consumer journey. They will lead ideation, integration and coordination across all disciplines within Paid, Owned and Earned channels, partnering with internal creative and functional leads to bring big, bold brand ideas to life. Strong experience in agile project management and ability to lead cross functional teams in a fast paced, learn and optimize WOW will be a core component of the role.
ESSENTIAL FUNCTIONS:
MINIMUM QUALIFICATIONS:
PREFFERED QUALIFICATIONS:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
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