• Meet Stride


• Success Stories


• Responsibility and Inclusion

Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders.  Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions.  Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

As an Email Marketing Specialist, you will be a key member of the email marketing team. You will play a critical role in driving the marketing email programs, to make a direct impact on school enrollments and communications with prospects and customers. You will be able to showcase your ideas and implement the latest trends to optimize our campaigns. Your contributions will support our goal of building awareness and driving demand for our innovative and personalized online education programs. You will collaborate across teams including CRM, analytics, creative, media, and school services. Our diverse team values your contributions, thrives on collaboration and celebrates successes together.  

The Email Marketing Specialist is responsible for the execution of Stride’s email marketing campaigns in Salesforce Marketing Cloud, including coding HTML emails, data mapping, campaign setup and execution, and reporting on performance to stakeholders and internal teams. The Email Marketing Specialist serves as the subject matter expert on responsive email template design and HTML coding and recommends best practices and strategies to meet our email marketing objectives. 

ESSENTIAL FUNCTIONS:   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Design and implement marketing automation journeys, including creating HTML emails, a/b tests, and customer data segmentation.


• Manage end-to-end email campaign production and execution for both ad-hoc and automated campaigns, including campaign set up, list segmentation, deployment, and reporting for internal stakeholders.


• Collaborate with teams to translate marketing requirements into functional campaigns.


• Optimize responsive email template designs and HTML coding based on best practices.


• Execute and optimize audience segmentation for campaigns within the marketing platform.


• Optimize email deliverability and maintain positive e-mail reputation and health.


• Help develop and implement test plans with a disciplined approach to continually optimize email campaign performance via aggressive testing methodologies.


• Work with the Analytics team to proactively track, monitor, analyze, and report on campaign performance on a regular basis.


• Collaborate with cross functional team to define email campaign execution approaches as the lead resource on technical issues.


• Seek out new ideas, monitor industry trends, and recommend best practices to innovate our email campaigns.

Supervisory Responsibilities:

This position has no formal supervisory responsibilities.

MINIMUM REQUIRED QUALIFICATIONS:   

• BS/BA Degree in Business or Marketing or relevant field AND


• 5+ years of digital marketing experience in building, testing and executing end-to-end marketing automation email campaigns and flows AND


• 5+ years of experience in building responsive HTML email campaigns, including QA testing, audience segmentation, and post-send reporting OR


• Equivalent combination of education and experience

Certificates and Licenses: Salesforce Marketing Cloud certification is preferred but not required.

OTHER REQUIRED QUALIFICATIONS: 

• Technical and hands-on experience with Salesforce Marketing Cloud.


• Ability to execute multiple campaigns without errors under tight deadlines.


• Proficiency with email testing products (Litmus, Email on Acid).


• Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through.


• Track record of managing complex marketing projects/program management


• Proven experience in project management skills with ability to prioritize workload


• Exceptional written and oral communication skills


• Excellent interpersonal and collaborative skills with ability to build strong working relationships


• Strong strategic thinking, analytical thinking, problem-solving skills


• Excellent presentation skills with ability to leverage technology effectively


• Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.


• Ability to travel X% of the time


• Ability to clear required background check

DESIRED QUALIFICATIONS:  

• Salesforce Marketing Cloud certification


• Advanced understanding of HTML for email 
  

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a home based position.  This position is open to residents of, and may be performed remotely from Washington, D.C., and from any state except Colorado. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. 

Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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