The Homestead Resort & Golf Club is undergoing an exciting re-branding transformation which includes a full renovation and expansion of the Resort, to become one of the finest Independent luxury boutique resorts in the West. With that comes the need for an experienced Marketing Manager to implement an aggressive marketing strategy, in coordination with our Branding Company, leading to a successful brand launch as well as ongoing success for years to come.
This position will be responsible to build from the ground up, and work closely with the General Manager / Management Company to implement strategy and processes that support the desired growth of the Company, recognizing the target guest and understanding how to appropriately strategize towards those guests.
A full understanding of digital marketing strategy, SEO, social media content management across all relevant platforms, print marketing and all other effective marketing techniques are required for this position.
Requirements / Experience:
Marketing strategy
Affiliate marketing
SEM and SEO concepts and strategies
Online campaign management
Market research and analysis
Team leadership
Social Media platforms and development strategy
Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
Develop an online marketing strategy
Collaborate with IT department to establish site analytics
Identify and reaches out to potential affiliates
Research and formulates ways to optimize user experience
Use data to create strategic plan
Maintain working knowledge of best practices in marketing
Skills:
Excellent written and verbal communication
Adaptability: The digital world changes every day. The best Marketing Managers take these changes in stride and update their marketing plans with expert flair
Strong team player: Along with supervising other future members of the marketing department, Marketing Managers have to work with internal and external parties to be successful.
Education:
Bachelor's Degree in Marketing, Business Administration, Communications or related field
