Oldcastle Infrastructure, a CRH company, is the leading manufacturer of precast concrete, polymer concrete, and plastic products in the United States. Our products range from utility vaults, reinforced concrete pipe, catch basins, drainage and septic tanks, to retaining walls, storm shelters, wall panels, concrete barriers, a variety of prestressed concrete products and more. With more than 80 locations nationwide and 3,000 plus employees, Oldcastle Infrastructure is committed to upholding core values of reliability, quality, and service in cutting edge ways.
Job Summary
We are seeking a Strategic Digital Marketing Manager who will help Oldcastle Infrastructure enhance its digital position in the industry.
The successful candidate will create a consistent digital experience for our customers and employees. The role will encompass setting and prioritizing the company’s long-term digital strategy based on internal and external customer requirements without sacrificing short-term business requirements. Digital project management will be a key element of the position.
The successful candidate will oversee website improvements, enhance existing digital tools, develop new configurator tools and integrate our digital tools with existing business platforms. In addition, he/she will be involved in creating and implementing a Learning Management System (LMS). He/she will be responsible for selecting vendors and managing their performance and work.
The candidate we choose will have a comprehensive understanding of the development process for digital tools and UI/UX. He/she will be able to research, roadmap and execute the digital customer journey. In addition, the candidate will be comfortable with communicating with C-level management to garner support for the digital strategy and related initiatives. A comprehensive understanding of WordPress CMS and NetSuite and Salesforce CRM platforms is required, along with mobile Apps, digital tools and how they function with other company platforms.
The candidate will demonstrate a strong understanding of digital marketing stack, including social media, marketing automation and digital advertising.
Responsibilities
Setting and prioritizing the short term and long-term digital strategy
Developing project plans that align with company priorities
Managing digital projects with external vendors
Producing and agreeing statement of work with vendors
Identifying the requirements of internal and external customers
Creating digital tools like LMS and product configurators
Setting methods of measurement, KPIs and targets to track project results and alignment with business priorities
Managing updates to company website and other sites related to business
Analyzing key digital metrics to make data-driven improvements on performance of digital marketing initiatives.
Analyzing web traffic metrics measure and report on the effectiveness of digital marketing initiatives and activities.
Collaborating with colleagues in the department and across the organization
Requirements
Bachelor’s degree from an accredited college or university
Seven or more years of experience in marketing; three-plus years of strategic digital marketing experience
Experience or familiarity with the construction or precast concrete industry a plus.
Positive influencing skills, both verbal and through the preparation of written materials, in order to build relationships, influence and negotiate
Expert knowledge of CMS platforms, including WordPress
Experience developing digital tools and/or mobile applications
Understanding of CRM platforms and integration with marketing automation tools to generate and nurture leads
Familiarity with analytical tools such as Google Analytics and Webmaster Tools
A demonstrated ability to manage several large-to-small, complex projects simultaneously.
What CRH Americas Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
A culture that values opportunity for growth, development, and internal promotion
About CRH Americas
CRH Americas has a long and proud heritage as one of North America’s largest corporations. We are a proud reflection of the hundreds of family businesses, local and regional companies and mid to large sized enterprises that together form the CRH Americas family. CRH Americas operates with a decentralized, diversified structure, letting you work in a small company environment while having the career opportunities of a large enterprise.
Oldcastle Infrastructure, a CRH company, is a great place to grow! If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our career site. Please complete your online profile which will be sent directly to the appropriate Hiring Manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest in the CRH Americas family!
CRH Americas is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
