Job Description:

At Foothills Sports Medicine Physical Therapy, we believe that we have a unique opportunity to impact and improve the lives of our patients and clients through an innovative spirit, compassionate care and hands-on, personalized care. In doing so, Foothills staff work together with our vision in mind—to be the preeminent provider of physical therapy and wellness services that advance the health and well-being of our patients, clients and communities.

Born in 2000 with one small location and the initiative to “do things differently” in the world of physical therapy, Foothills is now changing the landscape of outpatient physical therapy providers in the southwestern US. Staying true to our roots, we are physical therapist operated and believe in keeping the profession in the hands of physical therapists.

Based in beautiful Phoenix, AZ which boasts 299 days of sunshine annually, Foothills Sports Medicine Physical Therapy employees embody the adventurous and active spirit of the region. When not helping our patients regain their active lifestyles, our employees are often found pounding the pavement or grinding their gears on the thousands of local hiking and biking trails. If relaxation is your thing, sit back and enjoy the beautiful Arizona sunsets with family or friends or hit the links at our world-famous golf courses.

Full-time Employee Benefits:

• Comprehensive medical, dental and vision coverage


• Short term disability, long term disability and life insurance


• 401K program with company match


• Paid time off and six observed holidays

Think you’ve found your fit? See what we’re looking for and apply today.

Job Purpose:

If you live and breathe digital marketing and CRM, we want to talk to you. We are looking for a Sr. Digital Marketing CRM Specialist to develop, implement, track and optimize our digital marketing campaigns and customer journeys across all digital channels. In this role you will leverage deep skills in segmentation, communication and analytics to obtain positive influence with our target customers on a regional basis as well as audience maximizing through organic growth strategies to increase effectiveness of paid programs and increase engagement and conversion rates.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. As our digital marketing CRM specialist, you will work with the marketing team, supporting teams (such as outside agencies and contracted freelancers), and vendors to launch campaigns on time and on budget.
 

Essential Job Functions

• Development and ongoing management of organic and paid acquisition channels and mediums including search, social, display, reviews, direct marketing and related cadences, nurture tracks and workflows in collaboration with sales and clinic teams


• Full oversite and management of three branded websites


• Interface with digital marketing agencies to drive desired results


• Monitor relationships with existing customers through customer journey


• Ensure the CRM system provides an effective sales funnel


• Develop and implement marketing techniques that will drive new customers


• Set specific marketing strategies to retain customers


• Plan and manage multi-channel marketing campaigns


• Track marketing metrics and trends, like conversion rates and web analytics


• Create deep email drip and nurture campaigns


• Manage A/B testing and strategic optimization


• Use data to analyze efforts and recommend changes/adjustments


• Assist in reputation management, updating Google My Business and Yelp, responding to reviews, strategizing areas for improvement


• Assist in local SEO strategy and implementation


• Collaborate with team to conceptualize and develop a message and marketing plan


• Consistently explore new opportunities for innovative marketing opportunities and proactively deliver


• Maintain up-to-date knowledge of market and competitors


• Capture quantitative metrics and insights to identify success opportunity for growth via actionable insights


• Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

Knowledge, Skills & Abilities

• Strategic, data-drive mindset


• Self-starter eager to learn new things, propose new ideas, do tons of research, and wear many hats


• Experience in setting up and optimizing Google PPC Adwords campaigns


• Experience in optimizing landing pages and user funnels


• Experience in creating lead generation magnets to fill top of funnel

Minimum Education/Experience

• You have 3-5 years of digital marketing experience and are experienced with CRM platforms and email marketing tools, Active Campaign, Survey Monkey, Constant Contact, Asana.


• Must know key technologies to create and support automated marketing campaigns, CRM management and general lead generation efforts. This role requires you understand how to create specific lead generation campaigns to maximize top, middle and bottom of funnel.


• You have demonstrated success in using social media management and analytical tools to improve lead generation (Google analytics, Hootsuite or the like).

Work Environment

This job operates in a professional work environment. This role routinely uses standard office equipment such as computers, phones, printers, scanners and photocopiers.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


• While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to type; handle or feel; and reach with hands and arms. The position is subject to lifting objects over 50 pounds infrequently.

Travel Required

Up to 25% 

Apply Now