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Global Paid Search Leader* at 3M

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Maplewood, Minnesota

Job Description:

Job Title
Global Paid Search Leader

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with 93,000 other curious, creative 3Mers.

“One of the best parts of my job is feeling the impact of 93,000 3Mers collaborating around the world and seeing the difference they’re able to make in people’s lives.” – Julie Bushman, executive vice president of International Operations at 3M

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

The Impact You’ll Make in this Role

As the Global Paid Search Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

  • Building and executing effective acquisition and retention strategies across paid search globally, managing and implementing successful global paid search campaigns, demonstrating revenue goals, efficiency and lead volume

  • Responsible for leading media agency in search execution, optimization and reporting; setting and tracking channel specific goals and KPIs by country, and SEM global budget allocation and invoicing

  • Working directly with global marketing teams to ensure business prioritizes are being met, communicating results and opportunities within paid search campaigns

  • Reviewing search keywords and ensuring both keywords and landing page content aligns with business prioritizes and receives quality rankings

  • Leading campaign performance reports, by ensuring evaluation and tracking is in place to monitor campaigns, and managing the agency’s ongoing report ensuring it includes lead acquisition, ROI, and provide actionable insights and learnings

Your Skills and Expertise 

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

  • Possess a Bachelor’s Degree or higher from (completed and verified prior to start) from an accredited institution 

  • Five (5) years search engine marketing, PPC (pay per click), or paid search experience in a private, public, government, or military environment

Additional qualifications that could help you succeed even further in this role include:

  • Seven (7) years search engine marketing, PPC (pay per click), or paid search experience in a private, public, government, or military environment

  • Google Adwords certified, Bing certified, and/or other search engine certifications

  • Experience within bid management tools (e.g. Search Ads 360, Kenshoo)

  • Ability to pull analytics reports in Google Analytics, Adobe Analytics, Salesforce, and CRM databased (i.e. Eloqua)

  • Experience in any of the following channels is a plus: Naver, Baidu, Daum, Saramin, Yahoo Japan

  • Technical knowledge of inner workings of search, web and analytics. You should know how pixel-based technology works and possess the ability to properly identify and QA tags that are important to the success of your channels

Travel: May include up to 10% domestic/international

Relocation Assistance: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being 

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Resources for You 

For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 

Responsibilities of this position may include direct and/or indirect physical or logical access to information, systems, technologies subjected to the regulations/compliance with U.S. Export Control Laws.

U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.

To comply with these laws, and in conjunction with the review of candidates for those positions within 3M that may present access to export controlled technical data, 3M must assess employees' U.S. person status, as well as citizenship(s).

The questions asked in this application are intended to assess this and will be used for evaluation purposes only.  Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position.  The decision whether or not to file or pursue an export license application is at 3M Company's sole election.

See job description.