We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit. What we do starts with our people.
We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.
The impact you’ll have
As a Senior Search Analyst, you will be instrumental in the smooth running of paid search campaigns. Your understanding of the different levers that can be used to optimize search / PPC campaigns will contribute to meeting and exceeding the KPIs set. As a Senior Analyst, you will be able to coach more junior members to help them acquire foundational search knowledge. By participating in strategy meetings, you can bring your perspective as a do’er to strategies being discussed and offer ways to create efficiencies and improve results in SEM.
What you’ll do
Research clients' websites to understand online goals and objectives. Develop keywords and phrases relevant to business model
Assist in development of search media plans (research, targeting, and network distribution, keyword building, ad copy writing, etc.) and building effective relationships with all vendors
You will develop advertising copy / messaging for clients’ media campaigns adhering to the search engine specifications and guidelines
Responsible for proofreading content and ensuring quality of message
Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. You will attend regular status calls participating as appropriate
Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement
Who you are
You will understand the language of search/ SEM which means at least one (1) year of experience in search engine marketing/paid search (ie: experience with bid management and adjustment of search media campaigns across multiple sites, keyword building and writing effective copy, highly relevant and targeted to clients' products and/or services)
You will have experience with internal site visitor reporting/tracking software (Google Analytics, Adobe Analytics, etc.)
You have DR experience and may have worked the retail vertical
You may have had exposure to a 3rd party bid management software such as Kenshoo, Marin or Adobe
You like to identify processes that can be improved and can communicate your ideas to a supportive team
Your Excel skills will include being able to quickly create pivot tables and charts to showcase results. You will regularly use VLookup and macros to facilitate analysis of large data sets
You pride yourself on your ability to handle multiple tasks in a fast-paced environment, under tight deadlines without losing track of the details
You exhibit enthusiasm, passion, creativity and commitment to digital advertising with a particular thirst to improve your knowledge of paid search