Associate Online Producer at Deckers Outdoor Corporation
Posted in Consultant 30+ days ago.
This job brought to you by eQuest
Location: Goleta, California
The Associate Online Producer is responsible for the brands’ digital presentation to the consumer delivered via execution of seasonal Go-To-Market plans. In conjunction with the Online Producer, the Assoc Producer strategically aligns eCommerce and the Omni message to engage consumers with the brand and ultimately drive sales across all channels. This engagement is accomplished through driving a cross-functional team to implement leading edge creative, innovative merchandising, and digital marketing strategies that represent both brands in a compelling, measureable, and effective manner. The Assoc Producer also builds impactful business relationships using a global and inspiring approach and is sought out by business partners as a source of valued digital direction.
Interact daily with all members of the E-Commerce division, UGG, UGG-Canada, The UGG Closet, and Koolaburra brand teams, and positions elsewhere impacted by the division’s digital strategy. Build and maintain a business relationship with peers and managers by providing prompt and accurate service. Represent the company in a positive and supportive manner at all times.
Duties & Responsibilities:
BRAND RELATIONSHIP & INTERPERSONAL OWNERSHIP:
Responsible for clear organizational focus on meeting and exceeding the expectations of the brands and DTC while fostering deeper relationships with the consumer.
Is the Digital Brand Ambassador and works to align the Omni strategy with capabilities, site usability, development and the end presentation to the consumer.
Responsible for managing and facilitating the briefing process with various brand teams for seasonal GTM executions
Is responsible for marshaling the global resources of Marketing, Merchandising, the Brands, Ecommerce Marketing, Demand Planning, and Development to deliver best-in-class Go To Market plans to meet business objectives.
Influences and impacts these relationships to accomplish a clear and consistent flow of information across all channels.
Go-To-Market (GTM) MANAGEMENT:
Drive GTM meeting milestones
Decompose GTM plans into supporting experience briefs for brand creative teams
Build and maintain GTM calendar
Manage GTM communications to product team, ecom marketing, brand, Distribution Center, Call Center staff, and other key stakeholders
Maintain weekly and monthly GTM calendars and communication for various stakeholder groups
Manage reviews of site plans/creative with key ecom stakeholders
Work with brand team to facilitate copy needs for creative assets
Work with SEO team to ensure key word requirements are built into landing page needs and content requests
Manage creative delivery/ensure timely delivery of assets from brand
Build product backlogs to help drive value from the development team towards delivering GTM plans
User Acceptance Test (UAT) all GTM experiences/tasks completed by product team
Execute in-season changes to GTM based on trending business need/data
Facilitate execution of GTM plans with marketing, merchandising, and other area leads
Provide activation-specific reporting to help ensure future learnings and drive comp experiences the following year
Provide activation-specific reporting gauging success of experiences/activations based on initial strategy/goals
Provide reporting on creative engagement of homepage, key pages, and various site experiences
Provide post-mortem on delivery process of experiences in an effort to ensure that the team’s contributing understand areas of improvement
Run lessons learned meetings breaking down the above with key stakeholders
Is responsible for the overall performance of GTM plans/experiences including: sales, spend, and usability/customer engagement
Sales goals are based upon the annual eCommerce budget for the brand’s performance.
Spend is defined as managing the costs of all assets required for site usability and presentation that directly impact eCommerce such as internal labor, external agencies, technology, etc.
Usability is quantified through customer interaction data and marketing analytics.
Merchandising is quantified through customer interaction data and site analytics
Identifies, evaluates, tests, recommends, and implements changes to plans based on the above trending data