Assistant Director of Communications and Marketing - Civil and Environmental Engineering at University of Illinois

Posted in Other 12 days ago.

Location: Urbana, Illinois





Job Description:

Assistant Director of Communications and Marketing




Civil and Environmental Engineering




The Grainger College of Engineering




University of Illinois Urbana-Champaign



The Civil and Environmental Engineering (CEE) departmentin The Grainger College of Engineering seeks applicants for an Assistant Director of Communications and Marketing position. This position is responsible for managing, creating, implementing and measuring strategic marketing and communications plans for the CEE department. This position manages and produces marketing activities and initiatives for CEE; creating and managing marketing campaigns and content; managing marketing channels; managing and conducting market research; regularly presenting performance data reports to inform strategic direction; and overseeing quality assurance for marketing materials.



Duties and Responsibilities:




Marketing & Marketing Management



• Lead a communications program that supports department initiatives and informs our external and internal audiences, working with and directing the work of the department's communication personnel

  • Oversee department marketing campaigns and projects and manage their execution within deadlines and budgets. Oversee project progress, troubleshoot issues and proactively manage key stakeholder relationships.
• Create and maintain communications and fundraising materials, the CEE magazine, website, social media, e-newsletter, electronic information screens, video and media relations program, and other marketing material.


• Develop marketing material for recruitment of graduate and undergraduate students.
  • Create timely and relevant content, and oversee department/unit mass marketing channels, including websites, intranet, emails, e-newsletters, social media platforms, print publications, digital advertising and promotional materials.
  • Regularly write and create content to promote CEE programs and achieve its goals, as well as sourcing related campus wide content for department channels.
  • Propose, implement and manage new marketing strategies to positively impact CEE goals
  • Initiate, organize and lead efforts to ensure seamless coordination and alignment of CEE marketing initiatives.
  • Actively monitor marketing industry trends, best practices and emerging technologies. Present to CEE leadership, staff and academic leaders on insights and recommendations and collaboratively implement those to enhance marketing strategies and tactics.
  • Manage quality assurance on marketing materials produced for CEE.
  • Lead the ideation, coordination and execution of various CEE marketing campaigns, particularly campaigns centered around recruitment, affinity, reputation and advancement.

Strategy and Planning
  • Serve as a senior marketing strategic partner/liaison to foster strong relationships between CEE and the College Office of Marketing and Communications (OMC), and lead the communication, collaboration, and regular reporting on marketing activity and performance metrics.
  • Manage annual marketing planning and priority setting for CEE in alignment with Grainger Engineering and University of Illinois brand and marketing strategies and guidelines.

Tracking and Reporting
  • Identify, develop and manage success metrics, organize channel performance data, and provide monthly reports on all media channels (including websites, emails, social and paid media platforms) to the CEE department.
  • Manage data dashboards for CEE.
  • Lead and manage marketing campaigns and activities to ensure activity correlation to impact through appropriate digital tracking and regular reporting.

Other

  • Support CEE advancement efforts.

  • Assume additional duties related to communications to further the mission of CEE.

  • If needed, hire, train and supervise student interns to assist with communications priorities as required.

  • Other duties as assigned.


Minimum Qualifications:
  • Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
  • Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • Demonstrated experience in writing.
  • Demonstrated experience in marketing via digital and print and media.

Preferred Qualifications:
  • Master's degree (s) in marketing, journalisms, science communication
  • Five or more years of related professional marketing experience.
  • Experience with the development and implementation of marketing and promotional materials
  • Experience with organizing, interpreting and reporting performance analytics data for digital media platforms.
  • Experience working on a marketing communications team in a matrix organization
  • Experience in graphics design
  • Experience with science, technology and engineering science writing
  • Experience with public relations and reputation enhancement efforts

Knowledge, Skills and Abilities:
  • Mastery of grammar, punctuation and spelling; a high degree of attention to detail; and error-free, clear, compelling language is expected. A working knowledge of the AP Style Guide is expected.
  • Must be detail-oriented, have excellent organizational skills, strong verbal and written communication skills, ability to work independently and exercise good judgment.
  • Ability to analyze and derive insight from data to inform decisions.

APPOINTMENT INFORMATION



This is a full-time Civil Service Marketing Associate position appointed on a 12-month service basis. The expected start date is as soon as possible after the closing date. The minimum salary is $65,000 commensurate with experience and qualifications. Employees hired into this position will be expected to work onsite on a full-time basis. Work authorization is not available for this position.



APPLICATION PROCEDURES AND DEADLINE INFORMATION



Applications must be received by 6:00 pm (CST) on August 6, 2024. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload your cover letter, resume, and names/contact information for three references. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact Stacie Mertes at smertes@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify .

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal , or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu .


Requisition ID: 1025067
Job Category: Administrative
Apply at: https://jobs.illinois.edu

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