Digital Marketing Manager at Mars Incorporated

Posted in General Business 14 days ago.

Type: Full-Time
Location: Franklin, Tennessee





Job Description:

Job Description:

Title: Digital Marketing Manager

Location: Franklin, TN

Workstyle: Hybrid (3 days in office)

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits

We are on a mission to transform the pet parent experience. We believe that digital is a critical component of achieving that transformation by enabling end-to-end solutions delivered by brands consumers trust. Digital supports speed and efficiency, but most importantly, allows for connectivity and integration to create seamless experiences that deliver value to our consumers. This role will champion this transformation by building portfolio-based digital solutions that can help bring the power of our ecosystem of brands and services to deliver growth to our business, and value to our consumers and retail partners.

What are we looking for?


  • Bachelor's Degree, MBA preferred

  • 4+ years of experience in Marketing, with at least 2+ years of experience in CPG Marketing

  • 2+ years of experience in eCommerce or Digital Marketing

  • Experience with product innovation development, building digital activations, and leveraging data & insights to drive business performance

  • Strong understanding of CPG marketing, the eCommerce channel, and how to operationalize digital demand levers

What will be your responsibilities?


  • Lead strategic initiatives that stem from digital framework (POME, Ecosystem, etc.)

  • Develop an approach for 'win' and 'play' strategies in Connected Commerce with a specific focus on Social Commerce

  • Work with our pure play and omni retail partners to develop ad hoc solutions to create better growth and integration opportunities for our brands

  • Work with Brand Teams and CMI to develop innovation plans that enable eCommerce innovation sufficiency and achieve our eCommerce growth objectives across the next three years

  • Specifically partner with our "eCom Leadership Brands", Greenies, Nutro, and IAMS, to drive their eCommerce innovation agenda and digital activations

  • Serve as they key eCommerce partner to our Brand Teams, ensuring their communication and brand plans come to life within Retail Media and other eCommerce touchpoints

  • Lead strategic initiatives that stem from digital framework (POME, Ecosystem, etc.)

  • Develop an approach for 'win' and 'play' strategies in Connected Commerce with a specific focus on Social Commerce

  • Work with our pure play and omni retail partners to develop ad hoc solutions to create better growth and integration opportunities for our brands

  • Work with Brand Teams and CMI to develop innovation plans that enable eCommerce innovation sufficiency and achieve our eCommerce growth objectives across the next three years

  • Specifically partner with our "eCom Leadership Brands", Greenies, Nutro, and IAMS, to drive their eCommerce innovation agenda and digital activations

  • Serve as they key eCommerce partner to our Brand Teams, ensuring their communication and brand plans come to life within Retail Media and other eCommerce touchpoints

What can you expect from Mars?


  • Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.





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