Digital Merchandising Coordinator (Hybrid) at Lands End Inc

Posted in Architecture 13 days ago.

Type: Full-Time
Location: Dodgeville, Wisconsin

Job Description:

*This is a hybrid role with three weeks per month onsite (Mon – Thurs).

People are the heart of our company, and our doors are open to everyone. As a customer, as an employee – we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It’s what we do as people that makes Lands’ End a great place to shop and a great place to work.

Through a customer-curious lens, you will collaborate to produce a best-in-class online shopping experience visited by millions of customers each day. Blending the art and science of merchandising, you will help bring product stories to life online. You’ll be responsible for implementing site strategy and bringing key product initiatives to life through compelling digital storytelling on An effective Digital Merchandise Coordinator is passionate on behalf of the Lands’ End customer regardless of how the customer wishes to engage with our brand.


  • Merchandise the product catalog to drive customer engagement, increase conversion and optimize search relevancy on all device types

  • Actively build and maintain relationships with Merchandising, Creative, IT & Marketing teams

  • Plan and develop seasonal strategies, promotional events, site enhancements and product launches

  • Provide analysis of key product categories’ performance and merchandising strategies

  • Serve as a resource for digital enhancement roadmap & process consistency

  • Identify, build and maintain the customer’s digital path to purchase Lands’ End merchandise

  • Ensure all digital touchpoints are prioritized, accurate and up to date

  • Conduct regular audits of, ensuring customer path to purchase (browse and search) is fully optimized to drive product findability, cross merchandising, conversion and sales. May include limited evening or weekend hours.

  • Maintain data integrity for designated business category and identify process efficiencies

  • Activate on selling strategies by collaborating cross functionally to maximize site sales potential, site conversion and customer satisfaction

  • Identify, monitor and optimize search performance for a business category

  • Lead and develop improvements that drive efficiencies in the digital merchandising process

  • Perform QA and UAT for site releases and other IT initiatives


  • College degree or 4+ years equivalent body of experience

  • Effective decision making, strong analytical and creative problem-solving skills

  • Ability to multi-task in a faced paced environment and to remain graceful under pressure

  • Proactive, self-starter who can work well both independently and as a member of a cross-functional team on multiple concurrent projects

  • Retail or ecommerce background working directly with products and/or customers

  • Solid communication skills and the ability to interact with all levels of an organization

  • High proficiency in Microsoft Office suite (Excel, in particular). Knowledge of Adobe Analytics (Omniture), Endeca Experience Manager, HTML & database hierarchy helpful, but not required


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing & Product Management

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