The Digital Marketing Manager is an essential role within the Advancement Communications team, supporting all Advancement marketing, communications, and stewardship strategies, goals, and objectives by building and maintaining effective metrics-based and integrated digital content across multiple channels. Specifically responsible for spearheading Advancement's social media efforts, developing social media outreach, web content, and other digital strategies that engage alumni and friends of Babson and inspires giving; as manager of the Alumni social media accounts, serving as chief storyteller, collaborating with department and campus partners to generate content; taking a lead role in designing and implementing alumni email marketing campaigns with a focus on creating strong and engaging visuals; and performing other graphic design responsibilities, video creation and editing, and website updates.

WHAT YOU WILL DO

• Lead Advancement's social media efforts by developing and implementing social media outreach and effective web content that engages alumni, donors, and friends and promotes Advancement initiatives, events, and resources. Manage and grow alumni social media accounts, including Facebook group, Instagram, X, and LinkedIn. Build and maintain a social media content calendar, track engagement, monitor and report analytics, and create appropriate content strategies that enhance Advancement objectives.


• Provide Senior Vice President, Advancement with weekly social media content for personal social media accounts. Generate content and posting strategies for Advancement staff to post regularly on personal LinkedIn accounts.


• Serve as lead storyteller and interviewer for Babson-originated videos and other content to be used in a variety of channels, such as newsletters and social media. Develop internal sources for content and collaborate with campus partners to develop strategic, compelling platform-relevant content that engages key constituents.


• Build visually compelling emails in Salesforce Marketing Cloud that promote events, fundraising campaigns, and other Advancement communications.


• Create dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing and analysis.


• Support web content strategy for alumni website, managing day-to-day updates, as well as assisting with overall content and navigation.


• Design graphics for newsletter, emails, and social media posts.


• Oversee Babson Street, the College's virtual marketplace of alumni-founded/owned businesses. Includes, but not limited to, uploading of new businesses and maintenance of existing businesses.


• Collaborate with Stewardship to recognize donors on digital channels.


• Collaborate with College Marketing to amplify Advancement messaging on digital channels. Serve on the College's Social Media Council and Editorial Meeting Group to inform social media outreach on alumni accounts.


• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor's Degree

A minimum of 5 years of experience in related field (strongly prefer 6-8 years of related experience).

Marketing Cloud Email Specialist certification is required within 90 days of hire (Babson will provide the training).

Must have outstanding oral and written communication skills as well as organizational and interpersonal skills.

Strong computer skills including proficiency in MS Office (Word, Excel, Power Point, Outlook, etc.) - other software knowledge helpful to include Salesforce, Marketing Cloud, and web publishing experience also helpful.

Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.

Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

HOW AND WHERE YOU WILL WORK

Must have had a valid unrestricted U.S. Driver's License for one year, and maintain throughout employment an insurable (as determined by the College's insurer's criteria) or a satisfactory driving record; must successfully complete and pass the College's vehicle training program within the first 60 days of employment; annual or more frequent review of employee's driving record based on the College insurer's criteria; and safety training as required by management.

Ability to work some nights and weekends.

Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.

ADDITIONAL SKILLS YOU MAY HAVE

• Familiarity with events in higher education or other non-profits helpful.


• Marketing and relationship management experience preferred.


• Knowledge of Illustrator and Adobe Software preferred.


• Knowledge of Salesforce Marketing Cloud preferred, specifically with Automation, Journey, Email Content Creation, and Data Extension features.


• SQL and AMPScript knowledge helpful.