Digital Advertising Specialist I/II at Learfield IMG College

Posted in Other 4 days ago.

Location: Jefferson City, Missouri





Job Description:
Learfield IMG College

Learfield IMG College is an affirmative action-equal opportunity employer. It is the policy of Learfield IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

Position Summary

The Digital Advertising Specialist will work within the News/Agriculture Division of LEARFIELD to assist with content creation (graphic design, video, audio, and text), and various marketing needs: campaign placements, reporting, and analysis. This position can either be hired as a Digital Advertising Specialist I or II depending upon experience level.

Core Position Responsibilities

  • The Primary duty is to assist with video editing and production for digital advertising campaigns.
  • Implement, optimize, and report on digital advertising campaigns on various platforms: Meta, Google, YouTube, Snapchat, TikTok, X (formerly Twitter), and more.
  • Aid with graphic design requests.
  • Develop marketing campaign landing pages
  • Develop marketing campaign performance and analytic reports
  • Other duties as assigned.

Position Skills/Requirements

  • Bachelors degree in film studies, cinematography, or related field preferred but not required\
  • Digital Advertising Specialist I require 1+ year and the II requires 2+ years of experience working on a team to implement and optimize social media and digital advertising and video campaigns
  • Strong written and verbal communications skills
  • Proficiency with Adobe Creative Suites, Premiere Pro, and WordPress
  • Experience developing promotional graphics, editing video and audio
  • Ability to translate ideas into complete projects
  • Experience with placing paid social advertising
  • Familiarity with the business applications of social media platforms, including Meta, X (formerly Twitter), YouTube, TikTok, Instagram, Snapchat, and more
  • Excellent organizational skills with the ability to oversee and prioritize multiple projects in a fast-paced environment
  • Ability to work in a cohesive team environment

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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PI240937608


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