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Job Summary
The Marketing Strategist, Acquisition or ECM is responsible for delivering best in class, branded marketing and loyalty strategies and program execution across multiple portfolios and channels leveraging data-driven insights and vertical expertise to drive profitable campaigns that deliver value for our cardmembers, brand partners and our organization. This position works with their leader to develop marketing strategy and independently coordinates execution of acquisition or ECM marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. Supports Marketing decisions and strategies. The Marketing Strategist, Acquisition or ECM establishes vertical and product knowledge to optimize the overall program marketing planning across verticals and channels.
Essential Job Functions
Marketing Planning: Key contributor of expertise building Acquisition or ECM marketing plans (monthly, quarterly, and annual) relevant to specific vertical and/or product set, optimizing program performance and delivering on strategic plans to achieve/exceed specific campaign KPIs. Supports Manager in assessing the needs of the campaigns, addressing areas of opportunity and developing strategic initiatives that can be applied across all campaigns. Works independently to contribute new program and idea generation to enhance marketing strategies. Manages marketing programs that deliver value and work toward successfully meeting goals. Works with cross-functional partners as needed, creates and coordinates meeting agendas, and follows up on meeting next steps. Reports out on results and performance measurements to ensure goals and targets are being met. Independently manages invoices and expense reconciliation for marketing related initiatives and maintains budget tracker.
Marketing Standards & KPIs: Coordinates and documents industry benchmarks, competitive intelligence, and prior test results from internal and external sources to inform campaign planning and improve the results of marketing campaigns. Contributes to presentation of campaign results for the Business Intelligence Review, including review of various resources, articles, trends, or discussions relevant to the credit cards/payments industry. Stays up to date on knowledge of the assigned verticals, products, and channels.
Campaign Performance: Accountable for investigating and providing cost and revenue information to ensure alignment on marketing investment decisions. Coordinates with internal partners and brand partners to obtain all necessary requirements to complete a campaign analysis. Partners with Senior Partnership Marketing Manager to review results and formulate strategic plan based on findings. Works within matrixed organization to gather and document information needed to optimize marketing performance supporting GMs' P&L, maximizing return on investment, and portfolio KPIs. Develops communication materials to inform and influence organization on marketing strategies. Documents and communicates campaign performance that inform strategic decisions that will influence campaign planning.
Marketing Execution: Leads internal and external campaign execution responsibility. External responsibilities will vary dependent on product. Partners closely with cross-disciplinary team to execute and test various marketing campaigns. Accountable for independently monitoring program timelines to ensure campaigns are executed on time and flawlessly. Oversees teams' implementation of necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns. Internal responsibilities may include reviewing marketing collateral to ensure adherence to all regulatory requirements as well as to ensure campaigns meet marketing objectives, completing and handing off program strategy brief, participating in stakeholder meetings, entering requests for analysis, prioritizing results analysis, and attending inventory management meetings. Contributes to enterprise wide initiatives. Identifies and works to continually implement process improvements. Manages the establishment of documentation and revisions to the Marketing Calendar. Must possess strong ability to prioritize tasks, manage multiple campaigns at once, coordinate across matrix organization, as well as external partners.
Compliance: Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials.
Talent Development: Provides peer to peer feedback, and participates in personal mentoring opportunities for learning and development. Is receptive and open to feedback to further one's own professional development. Demonstrates leadership by training of peers and being viewed as a knowledge resource.
Reports to: Senior Manager, Acquisition or ECM Marketing
Direct Reports: None
Working Conditions/Physical Requirements:
General office setting
Some travel may be required
This position is hybrid with an onsite schedule of 3-4 days per month. In-office requirements are subject to change based on business needs. This position is currently available to candidates that reside within 60 miles of Columbus, OH; Chadds Ford, PA; Coeur D'Alene, ID; Plano, TX; Draper, UT; Wilmington, DE; or New York, NY;
Minimum Qualifications:
High School Diploma or GED
Four years Marketing, Finance, Project Management, Advertising, Communication, Business Management or related experience
Preferred Experience:
Bachelor's degree Marketing, Finance or related field
Four years or more experience in Marketing, Marketing Analysis, Marketing Services; Experience in building and executing marketing plans & strategies for credit cards/payments to include email/direct mail marketing campaigns.
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Typical Starting Range: $79,500.00 - $144,100.00
Full Salary Range for position: California: $91,500.00 - $180,100.00
Colorado: $79,500.00 - $151,300.00
New York: $87,500.00 - $180,100.00
Washington: $83,500.00 - $165,700.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
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About Bread Financial
At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.
Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com .
