Posted in Information Technology 11 days ago.
Type: Full-Time
Location: Piscataway, New Jersey
The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the IEEE Xplore platform. The Senior Web Metrics Analyst must be able to constantly review, compile, analyze and translate large amounts of quantitative web activity statistics into meaningful information for use in making sound business decisions.
NOTE: This is a business position not a technical development or programmer role.
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· Perform multivariate analysis on IEEE Xplore activity metrics to identify patterns, trends, correlations, relationships, and insights to inform business decision making and platform management. 30%
· Monitor, compile, analyze, and produce ad hoc and recurring reports on a variety of IEEE Xplore metrics such as referrals, traffic, navigation paths, engagement, user behaviors, content consumption, and other metrics. 30%
· Communicate, distribute, explain, and present IEEE Xplore analytics data, information insights, and reports to staff and volunteer stakeholders across the organization. 15%
· Maintain and update business rules, data classifications, tracking parameters and tags, and workflows to ensure accurate and timely analytics measurement and reporting 15%
Work with technical teams to define and communicate business and functional requirements for web analytics systems to ensure continuous improvement of analytics capabilities.10%
Education/Training
Bachelor’s degree in computer science, data analytics, engineering, marketing, or other analytical/technical discipline. MBA helpful but not required.
Experience-based Knowledge and Skills.
Technology Skill Set
Technology-savvy knowledge worker who proactively seeks out technology solutions to business challenges. Specific technology experience and skills needed for this position include:
Spoken skills.
Fluency and command of standard business English
Presentation skills
Effective presentation and marketing skills with ability to communicate technical concepts and ideas to diverse non-technical audiences.
Writing skills.
Strong writing skills with ability to translate quantitative information into logical and meaningful insights. Deliver insights statements on statistics and provide marketing communication based on available data story. Able to create and prepare documents and reports for presentation and record-keeping.
Reading skills
Fluent in standard business English as must be able to distill and communicate web metrics data to peers and management. This information needs to be understandable and usable to make informed and actionable business decisions. |
Institute of Electrical and Electronics Engineers, Inc.
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Volt
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Eurofins
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