At Mars Pet Nutrition we have the ambition to create A Better World for Pets and Pet Parents by leveraging our global mega brands to deliver purpose-driven, superior propositions, premium experiences and category building breakthrough innovation that win with pet parents across diverse markets and cultures.
A world-class Marketing function is essential to achieve these bold ambitions, and so we are investing in a new Global Marketing structure to drive scale behind our mega brands, step-change our ability to rapidly accelerate innovation, and win from the start of pet parenthood. This includes rebuilding global teams across critical capabilities, including brand building, innovation and deployment.
The Global Marketing Manager is responsible for developing the global brand strategy in close partnership with the Global Brand VP/GBD, translate it into seamless innovation, renovation, communication and brand experience platforms in collaboration with the markets, and provide the OEs with deployment toolkits and guidance that ultimately translate into increased brand equity and accelerated growth.
What are we looking for?
Minimum Bachelor's degree, ideally in Marketing, Business Administration or Communications.
Proven track record of at least 5-8 years in brand management, including experience in a global or international capacity.
Strong strategic thinking and ability to develop and execute comprehensive brand strategies that align with business objectives.
Proficient in market research, consumer insights analysis, and data-driven decision-making.
Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders.
Strong interpersonal skills and the ability to connect, collaborate and influence others without direct authority.
Strong learning agility and adaptability to thrive in a fast-paced, dynamic global environment.
What would be your key responsibilities?
With the GBD/Global Brand VP support the development and execution of global brand strategy that aligns with the company's overall vision and objectives.
With the GBD/Global Brand VP own the strategic foundations of global 'brand building' including brand compass, brand positioning, creative strategy, superior proposition strategy, visual brand identity, purpose & sustainability strategy.
Oversee annual flywheel diagnostic in collaboration with the regions to optimize and enhance the brand's growth strategy.
Define the appropriate pet parent segmentation for the brand and critical audiences to target.
Define the moments that matter for the brand across the pet parent journey.
With CMI oversee comprehensive market research and analysis to identify consumer insights, market trends, and competitive landscape providing insights and recommendations to the GBD/Global Brand VP that inform the strategic choices on the brand.
Develop winning branded innovation concepts to fuel the global D2/DS3 pipeline.
Collaborate with cross-functional teams to develop and launch these new products/packs, ensuring brand consistency and differentiation (DS2/D23)
Demonstrate a strong understanding of global markets, consumer behaviors, and cultural nuances in the pet nutrition industry.
Support the Global Brand VP/GBD with the development and implementation of brand communication strategies, ensuring consistent brand messaging across relevant channels and campaigns.
Responsible for creating of compelling marketing materials, including advertising campaigns, packaging, digital content, brand services, tools and experiences, ensuring that the brand shows up distinctively across all touchpoints.
Collaborate with creative teams, agencies, and internal stakeholders to drive creative excellence and innovative brand initiatives.
Collaborate closely with internal stakeholders, including the GBD/Global brand VP, the wider global and local marketing and innovations teams, to ensure alignment and synergy across functions and geographies.
Establish key performance indicators (KPIs) to track brand performance and measure the effectiveness of brand initiatives.
Utilize data analytics and market research insights to evaluate brand performance, identify areas for improvement, and make data-driven recommendations.
Support the GBD/Global brand VP in providing regular reports and presentations to senior leadership, highlighting brand performance, market trends, and opportunities for growth
What can you expect from Mars?
Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
