Nemours Children's Health has embarked on a bold strategy to redefine children's health to create the healthiest generations of children. This strategy is uniquely intertwined with our new brand designed to articulate how Nemours is advancing the health of children by going 'well beyond medicine.'
Reporting to the Director of Enterprise Public Relations, the Public Relations Manager oversees the development and implementation of strategic communications initiatives across Delaware Valley to enhance and protect the reputation of Nemours Children's Health. This individual must develop an extensive understanding of Nemours' strategic priorities, employ communications tactics with a focus on public relations and thought leadership, and create strong internal and external relationships to drive organizational goals. As a manager, this individual will work to identify national and regional opportunities that showcase how Nemours goes "Well Beyond Medicine," and serve as the Public information Officer (PIO) for the Delaware Valley on behalf of Marketing & Communications for issues and crisis management.
Manage the health system's daily public relations program for Delaware Valley with support from the Director.
Serve as the Public Information Officer (PIO) for Delaware Valley on behalf of Marketing & Communications for issues management and crises. The PIO serves as the MarCom conduit for incident command.
Serve as PR lead for high-profile enterprise-wide service line areas to develop proactive strategies designed to increase patient volume and our reputation by developing and implementing a public relations program that includes news media coverage, patient advocacy, thought leadership and other strategies as identified.
Support Delaware Valley and national thought leadership emphasizing institutional storytelling, targeting business and community leaders.
Engage with External Relations to support legislative and community priorities.
Develop relationships with Nemours leaders to stay aware of strategies, achievements, and developments.
Develop and enhance a Delaware Valley leader speakers bureau that showcases impactful storytelling for a wide variety of news organizations. Possess a deep understanding of the elements needed to secure the interest of journalists to turn strategic priorities into effective communications.
Develop key messaging that resonates with the news media as well as other key stakeholders, such as patient families, consumers, and opinion leaders.
Pitch story ideas on Nemours priority areas, clinical innovation and research, and coordinate with news organizations to produce the best possible coverage and elevate Nemours reputation nationally.
Work closely with our Creative Solutions and marketing teams to develop coordinated, comprehensive communications strategies. Serve as a conduit to other channel owners for amplification of successful media coverage and for stories best suited for other channels. Integrate across communications channels including social media, website, internal, and others as identified.
Monitor topics and trends to make Nemours expertise part of a national conversation and build stature.
Serve as first line of contact on issues management topics, and assist with crisis communications. Provide timely external communication counsel to Nemours leaders.
Serve as an on-call contact for press. Create a variety of communications products including video news releases, press releases, fact sheets, talking points, blog posts, ensuring each includes timely, accurate information and key messages.
Coordinate with local Delaware Valley public relations team as well as enterprise-wide team members to ensure work is aligned with department goals. Additional miscellaneous duties and responsibilities, as may be assigned from time to time by employee's supervisor.
Requirements:
The candidate must have a Bachelor's degree in Public Relations, Marketing, Communications or related field (Master's degree in a relevant field preferred)
More than 10 years of experience, including supervisory experience
Understanding of Delaware Valley business and community organizations and leaders
Prior experience in healthcare setting preferred
Relationships with Delaware Valley journalists
Performance Skills:
Demonstrated success in developing and executing public relations campaigns which promote strategic priorities
Exceptional writing and communications skills
Comfort with working directly with journalists and senior leaders
