Sr Trade Marketing Manager




Location



North Carolina



Role Type



Permanent


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WHO WE ARE



ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.


ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.


We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. The Senior Trade Marketing Manager is a remote role.



What You Will Do



Job Summary:

Support integration of program design, implementation and merchandising creation for Trade Marketing and Merchandising. Develop internal cross functional synergies paired with external key vendors while driving influence through project management, executional mechanisms, and other tasks to ensure a flawless delivery of programs from start to finish. Participate in trade marketing activations, retailer event plans, Point-Of-Sale Processes, and other activities linked with retail/direct account specific plans.

WHAT YOU WILL DO

Duties and Responsibilities:

(This list is not exhaustive and may be supplemented as necessary by the Company)


• Understand brand strategies and build comprehension trade and go-to-market selling stories. Create selling materials that clearly articulate the benefits to the adult consumer and to our retail and wholesale customers in a meaningful way. Develop the right incentives to drive successful execution.


• Support channel and account planning strategies and execution plans by leveraging data and insights, analysis of post-program results, and channel / customer needs. Provide recommendations that deliver best-in-class trade execution for each channel and select customers.


• Identify and analyze customer needs and understand market trends, in conjunction with category management & Insights team, to recommend customer activations that maximize our categories and brands competitive position in the marketplace.


• Build a strong partnership with our Category Management team, understanding shopper behaviors and shopper journey to recommend in-market trade programming to further connect our brands with adult consumers at point of purchase.


• Support key vendor relationships to ensure best-in-class trade activation and merchandising aligns with category and channel expectations. Develop and track KPIs to ensure we optimize all trade and merchandising efficiencies.


• Lead process and implementation of customer and shopper activation programs including end-to-end process and design/implement of core merchandising elements.


• Lead process, design, and implementation of all trade show booths and promotions, most importantly, the nation's largest convenience trade show (NACS).


• Build merchandising materials to build awareness and understanding of products and value proposition for direct accounts and retail customers.


• Coordinate the creation of trade communication materials and content to support trade activations for multiple categories.


• Provide recommendations based on analysis of post-program results, provide quality and timely briefs for external agencies/internal stakeholders, and develop shopper programs based on path to purchase for categories and Company brands, in support of organizational goals and objectives.


• Support annual business planning process including key building blocks for growth, identify risks and opportunities within the plan. Build and manage budget of respective responsibilities.


• Perform other job-related duties as assigned.



Qualifications



Required Minimum Qualifications:

Education and Experience:


• Bachelor's degree in Marketing, Business, or other relevant field and 7+ years work experience

Knowledge of:


• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams


• Trade/Retail activation


• Brand Marketing


• CPG sales


• Merchandising


• Business and strategic planning

Skilled in:


• Cross functional collaboration


• Oral and written communication


• Creative thinking and detail-oriented planning


• Customer Relations


• Problem/situation analysis


• Effective time and task management


• Flexibility and adaptability

Ability to:


• Plan, organize, prioritize and manage multiple priorities


• Maintain effective working relationships



Work Environment and Physical Demand



• Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).


• Walks, sits, or stands for prolonged periods.


• Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills.



What We Offer



• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans


• Dollar for dollar 401k match up to 6% and 5% annual company contribution


• 15 Company-paid holidays


• Generous paid time off


• Employee recognition and discount programs


• Education assistance


• Employee referral bonus program


• Hybrid workplace - remote / in office


• Summer hours


• Casual dress policy Monday through Friday



Applicant Information



This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.



Everyone Belongs




ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com.