We are the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, Inc (CBI) we are driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow, and well into the future. Because of this approach, we are the fastest-growing large CPG (Consumer Packaged Goods) company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner Wine Company, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we are just getting started. Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.
Position Summary
As the Analyst, Strategy and Activation at Constellation Brands, Inc. (CBI), you will support several marketing initiatives across CBI including increasing the usage of our consumer data in our digital media and driving the innovation pipeline across our key technology partners. The Analyst, Strategy and Activation will be technology savvy, detail-oriented, with a strong foundation of strategic activation in digital media. You will collaborate with the Strategy and Activation team to deliver personalized consumer experiences across all our channels through the evangelization of our first-party data, with a focus of maximizing the value through our paid channels. You excel in relationship management and cross-functional collaboration to drive innovation for an organization.
Responsibilities
Customer Data Evangelization
Support and enable the activation of our first-party dataset across our digital channels through collaboration with key cross-functional partners on the Marketing Technology Innovation Team, Media & Digital Marketing (M&DM) Team, Marketing, and 3-Tier eCommerce organizations
Own the 1st party data onboarding platform and day-to-day engagement with all activation partners to ensure segment are successfully delivered, accurate match rates, and regular refreshes
In partnership with Strategy and Activation, MarTech Product, and media agency, manage audience segmentation evolution to support 1st party activation strategy across paid media
Project manage paid media 1st party data collection activations alongside the media agency and Strategy and Activation team to ensure all necessary requirements are implemented by all partners and begin to develop best practices by brand
Create and lead the tracking system for all paid media 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trends
Support Strategy & Activation team in the development of the roadmap for 2nd party data relationships including regular marketplace evaluations within existing tech stack, opportunities with retailer and e-commerce partners, media partnership opportunities, sponsorships, etc.
Strategic Planning
Collaborate with Manager to drive enablement of the MarTech tech stack across the organization by developing activation opportunities with a focus on first-party data activation, identity resolution, and consumer profiling
Partner with manager to project manage all aspects of the test/experience planning process from discovery to strategic test design
Own the 1st party data activation framework and partner with the media agency to review on a regular basis to ensure best-in-class activation
Support the development and implementation of the identity roadmap to future-proof CBI’s digital media targeting capabilities
AdTech Partner Management
Support manager in key AdTech relationships – innovation pipeline, joint-roadmaps, product wish lists, and test n’ learn opportunities are executed and followed through
Coordinate all QBR’s with key partners and drive the agenda in partnership with our vendors to ensure highly relevant and engaging content
Collaborate with the agency teams to ensure campaigns are built to audience strategy best practices and track progress towards joint roadmap initiatives
Support manager in the testing of new channels and formats across all brands including but not limited to DOOH, podcasting, advanced CTV, etc. including advancing CBI’s omni-channel addressable targeting strategy
Support the overarching biddable media evolution alongside media agency and AdTech partners to implement key brand safety optimizations and updated buying strategies to support full funnel activations
Co-manage the contract renewal process with manager for various contracts to ensure seamless yearly transitions and new features/benefits are continuously included
Manage MTI’s relationship and contract renewal process with Legal and Procurement
Playbook Development & Training
In partnership with manager, develop playbooks, outline best practices, host trainings for internal teams to continue to drive awareness of digital capabilities and efforts to support the elevation of our teams digital fluence and aptitude
Coordinate with the media agency on the content and agenda for thought-leadership sessions, roadmap discussions, innovation discussions etc.
In partnership with manager, Spearhead training and development in partnership with the Media & Digital Marketing team to increase the overall CBI digital and programmatic media acumen and track trends in the marketplace
Own and maintain the CBI Programmatic Media Playbook, coordinating with agency and cross-functional partners to update on a bi-annual basis
Implement continuous improvement best practices across our digital marketing with a focus on programmatic and social activation – ensure those practices are developed into the day-to-day process and ways of working with agency team
In partnership with the media agency, generate the 1st Party Data Activation Results Recap to report out results across all brands and track continuous improvement in activation and measurement strategies
Ongoing support of case study development to drive first-party data evangelization across the organization with bi-annual delivery of updates to key CBI leadership teams
Required Experience
Bachelor’s degree and minimum 3-4 years of relevant experience with digital technology solutions for marketing & digital agency experience
3-4 years of experience managing digital media/programmatic buying within AdTech and programmatic platforms
3-4 years of experience in key technologies including but not limited to DSP’s, DMP’s, CDP’s, Identity Resolution companies, Ad Servers, Social Platforms
Knowledgeable of digital marketing solutions including Social Media Management and Marketing, Digital Display, Video, CTV, Website Development, and Email Marketing
Prior experience in driving innovative test n’ learns/first-to-market tests for an organization
Knowledge in program management of roadmaps, partnering closely with media agencies to take tests from ideation to execution to insight
Fluency in working with first-party, second-party, and third-party data
Strong cross-functional collaboration skills and highly professional communicator
Ability to effectively manage relationships with vendor partners on behalf of CBI
Possess strong strategic knowledge of data activation opportunities in digital media to drive adoption, optimization, and trial
Resourceful and motivated with an ability to work independently as well as with a team
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Physical Requirements/Other
Must be at least 21 years of age
Location
San Francisco Office
Additional Locations
Virtual - US
Job Type
Full time
Job Area
Marketing
The salary range for this role is:
$66,600.00 - $139,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
