Internship Goals:

The multicultural marketing team has outlined expected milestones, focused on developing the intern's professional marketing skills and authentic cultural competency.

Professional Skills:

Market Research:

• Understand the demographics and cultural nuances of different target audiences.


• Leverage data and media partners to conduct market research using quantitative and qualitative methods.


• Analyze data and identify trends and insights relevant to multicultural marketing.


• Campaign Development:


• Assist with the development of creative and effective marketing campaigns tailored to specific cultural segments.


• Contribute to content creation, including copywriting, social media content, and visual design.


• Understand and apply best practices in cross-cultural communication.

Project Management:

• Manage assigned tasks and projects independently, meeting deadlines and expectations.


• Collaborate effectively with team members from diverse backgrounds.


• Communicate clearly and concisely both verbally and in writing.

Cultural Competency:

• Develop a deep understanding of cultural diversity:


• Immerse yourself in different cultures through research, interaction, and personal experiences.


• Develop sensitivity to cultural differences and avoid stereotypes and generalizations.


• Appreciate the unique values, traditions, and perspectives of diverse communities.


• Gain fluency in cultural marketing principles:


• Learn about the history and evolution of multicultural marketing.


• Understand the challenges and opportunities of marketing to diverse audiences.


• Develop expertise in culturally relevant messaging, imagery, and communication channels.


• Build a network of multicultural professionals:


• Connect with individuals from diverse backgrounds within the marketing industry.


• Attend industry events and conferences focused on multicultural marketing.


• Seek mentorship and guidance from experienced multicultural marketing professionals.

Additional Goals:

• Develop transferable skills:


• Hone your communication, teamwork, problem-solving, and critical thinking skills.


• Learn to adapt to different work environments and cultural settings.


• Build your confidence and professionalism.


• Build a strong portfolio:


• Showcase your work and achievements in your portfolio.


• Seek opportunities to publish your work in industry publications or blogs.


• Participate in relevant marketing competitions and awards.


• Network and build relationships:


• Connect with other interns and professionals in the marketing field.


• Attend industry events and conferences.


• Build your online presence and network through social media.
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Key Responsibilities:

• Market Research:


• Research multicultural demographics, trends, and consumer insights relevant to Stellantis brands.


• Analyze market data and identify opportunities to reach new audiences.


• Prepare reports and presentations summarizing research findings.


• Campaign Development:


• Assist with the development of targeted marketing campaigns for specific multicultural segments.


• Contribute to the creation of culturally relevant messaging and creative assets.


• Research and recommend media channels and partnerships for campaign execution.


• Project Management:


• Assist with project planning, scheduling, and budgeting.


• Track campaign performance and provide regular updates to stakeholders.


• Manage relationships with external vendors and partners.


• Event Support:


• Assist with the planning and execution of multicultural marketing events.


• Support with event logistics and registration.


• Develop and implement event marketing materials.


• Reporting and Analysis:


• Prepare reports on campaign performance and results.


• Analyze data and identify areas for improvement.


• Recommend changes to marketing strategies based on findings.

Additional Responsibilities:

• Stay up to date on industry trends and best practices in multicultural marketing.


• Network with multicultural marketing professionals.


• Participate in professional development opportunities.


• Represent Stellantis at industry events and conferences.

Internship Takeaways:

• Strong understanding of multicultural marketing principles and best practices.


• Excellent research and analytical skills.


• Strong communication and writing skills.


• Proficient in Microsoft Office Suite and social media platforms.


• Bilingual or multilingual (English and additional languages spoken by Stellantis target audiences).


• Ability to work independently and as part of a team.


• Detail-oriented and organized.


• Passion for the automotive industry and Stellantis brands.