Job ID: 2024-1832 Type: Director and Above Full-Time # of Openings: 1 Category: Communications/Marketing Remote
Overview
Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. Learn more.
Responsibilities
Lead the short and long-term vision for the ISC2.org storefront, to develop and execute key site and customer strategies.
Be accountable for ISC2.org business performance and KPIs. On a weekly and monthly basis report on the site and customer KPIs, including but not limited to sessions, revenue, conv, RPV, repeat purchase rate, cross-sell rate, as well as new customer percentages.
Partner with UX counterparts to ensure the site is designed and merchandised to deliver a seamless customer experience.
Build and own the digital site roadmap and testing roadmap.
Drive innovative features, functionality, and content needs that support the digital selling experience. Partner with tech and creative teams to ensure timely and smooth execution of digital site roadmap.
Manage A/B testing initiatives on site and report out consistently to cross-functional peers on all tests to ensure learnings are incorporated into future marketing and creative strategy & planning.
Implement strategies to enhance direct-to-consumer sales, customer retention, and brand loyalty.
Analyze and optimize the customer journey, from website navigation to checkout, to maximize conversion rates.
Build effective cross-functional internal partnerships across marketing, creative, product/technology, finance, and operations teams.
Collaborate with marketing teams to align online and offline campaigns.
Manage relationships with key e-commerce partners, including Amazon and third-party agency partners, to optimize performance and drive growth.
Be accountable for ISC2.org long-term vision of digital experience, thinking outside the status quo to recommend new site experiences based on long-term vision at ISC2.
Maintain robust competitive intelligence to monitor trends and digital best practices. Stay informed about industry trends, best practices, and emerging technologies in e-commerce, membership, and subscription-based businesses.
Drive traffic and conversion through effective digital marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, affiliate programs and content marketing.
Define and implement product merchandising strategies to maximize sales and profitability. Optimize product assortment, pricing, promotions, and inventory management to meet customer demands and achieve revenue targets.
Qualifications
Deep understanding of eCommerce technologies, platforms and best practices.
