The Marketing Manager - New Markets will be responsible for promoting BAC’s brand, creating marketing plans, developing product positioning, and leading the development of sales tools and collateral for BAC’s new target market segments. Additionally, this person will conduct research to understand customer needs and buying habits and create and execute on strategies to build awareness, preference, and sell BAC’s differential customer value.
PRINCIPAL ACCOUNTABILITIES
Increase brand awareness, create customer preference for the pursuit of market share growth.
Create and execute multichannel campaigns, with regional and global stakeholders, and ensure alignment of message across all channels.
Gather and quantify market insight, customer needs, and segment trends to understand how to position BAC in new markets to create competitive advantage.
Gather and analyze information to identify new customers, demand for products and services, and the efficacy of marketing campaigns and strategies to increase customer conversations and generate qualified customer leads.
Partner with regional marketing teams to coordinate BAC’s global trade show presence and marketing message at relevant trade shows.
Identify optimal channel for the marketing of new technology, partnering with Global Marketing / Engineering / Business Development for presentation of new technologies to targeted customers.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, sales tools, and selling collateral globally.
Develop and track metrics of success and report progress to senior leadership.
Collaborates globally with regional sales and marketing teams to gain alignment and execute effectively marketing activities effectively.
Negotiates contracts for marketing services and ensures deliverables are on time and within budget.
Other duties as assigned.
NATURE AND SCOPE
The Marketing Manager – New Markets will report to the VP, Global Marketing. As part of the Global Marketing Team, this position will interact with global stakeholders including regional sales, regional marketing, and global business development teams. Collaboration and respect for varying cultures and markets is essential. This position does not require direct reports.
KEY RELATIONSHIPS
Global Marketing Team
Regional Marketing Teams
Business Development Team
Internal Engineering and Innovation Teams
3rd party vendors and consultants
COMMUNICATION AND REASONING ABILITY
Ability to comprehend, analyze, and interpret complex business documents.
Demonstrate a sense of urgency in responding effectively to sensitive issues.
Ability to motivate and negotiate effectively with multiple stakeholder groups to take the desired action.
TRAVEL:
Approximately 25%; domestic and international
KNOWLEDGE & SKILLS
5+ years in B2B industries
Bachelor’s Degree: Marketing, Business, or related field
3+ years of experience as a marketing manager or similar role
Exceptional knowledge of marketing strategies, channels, and branding.
Superb collaboration skills.
Global mindset and experience in global matrix organizations
Exceptional market research skills and comfortable in working with incomplete or nebulous data/information to develop coherent and structured outcomes for market needs, segmentation, purchasing behavior, etc.
Experience in a technical or construction industry a plus
Strong leadership and interpersonal skills
Excellent oral and written communication skills
WORKING CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. While performing this job, the employee is regularly required to stand and walk up to 50% of the time. This position requires occasional lifting up to 25 pounds and travel both domestic and internationally up to 30% of the time.
