Category Strategy Analyst at Mars Incorporated

Posted in General Business 20 days ago.

Type: Full-Time
Location: Newark, New Jersey





Job Description:

Job Description:

Category Strategy Analyst

Newark, NJ

Responsible for supporting analysis, reporting, and software applications for the Category Strategy Team across Perfect Store and ad hoc analytic projects. This role partners across Category Leadership, Customer Marketing, and technical teams to deliver annual Portfolio Priorities and leads the development of the Perfect Store Dashboard. Reporting to the Senior Manager Perfect Store & Analytics, this role is part of the Category Leadership organization.

What are we looking for?
Minimum Qualifications:


  • Bachelor's Degree

  • 1+ year of experience in Sales, Trade, Retail Sales, or Category Management

  • 1+ year business analytics experience in CPG industry

  • Demonstrated success in analytical roles that leverage data and analytical thinking to solve problems and generate recommendations for the business

  • Demonstrated ability to influence and lead others to deliver mutually beneficial solutions

  • Foundational understanding of Nielsen/IRI syndicated data

  • Strong project planning, communication, and attention to detail

  • Demonstrated intellectual agility

Preferred Qualifications:


  • In-Store Merchandising and activation experience

  • Understanding of Category Management process

What will be your key responsibilities?
Support Perfect Store Program Development, Deployment, and Performance


  • Annual Program design, data integration, and Dashboard updates with technical team

  • Lead communication of monthly Perfect Store Newsletter & Dashboard to field Sales

  • Drive understanding of Perfect Store Program; support local activation plans and opportunities

  • Embed PS capabilities by partnering with Sales & Category teams through training and insights sharing

  • Support facilitation of Perfect Store Meetings with field teams, Global, and annual design process

Provide analysis to Lead and Partner across Category Strategy Initiatives


  • Lead Channel Priority List process in partnership with Customer Marketing, Sales, Category, and Marketing teams

  • Support Category Strategy Team with analytics on key ad hoc projects

  • Support the development of distribution gap tracking to quantify the size of the prize for closing voids

  • Collaborate with the Line Manager to establish project plans and milestones for key initiatives

  • Maintain Captaincy & Shelving Tracker across Department

Leverage analytical tools and capabilities to generate value for Category Department


  • Nielsen/IRI syndicated data sources for analysis

  • Power Apps and Power BI applications for capturing customer performance

  • Support key projects for Category Leadership VP

What can you expect from Mars?


  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

#LI-WC1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.





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