Posted in Other 21 days ago.
Location: Villanova, Pennsylvania
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Posting Details (Default Section)Posting Number: | 20243984S |
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Position Title: | Assistant Director, Adult & Professional Education Marketing |
Position Type: | Staff |
Location: | Villanova, PA |
Recruitment Type: | Internal/External Applicants |
Work Schedule: | full-time/12-months |
Avg Hours Week | |
Department: | 655 - University Communication and Marketing - College Communications |
Position Summary: | The Assistant Director on the Adult and Professional Education Marketing team supports the content marketing strategy for a portfolio of online non-credit professional education programs. In close collaboration with the Director, Adult and Professional Education Marketing, this individual creates and executes the content strategy across a variety of channels used in the recruitment process (webpages, landing pages, email marketing, blog articles, video and social media, etc.). The Assistant Director will be responsible for overall content strategy for the portfolio, including SEO/SEM, competitor analysis, keyword research and SEO audits and must be comfortable working with a third party/agency as needed. He/she/they will use that information to make improvements and updates to content to continually refine and enhance recruitment marketing. The Assistant Director will work closely with the admissions and enrollment team, as well as faculty in the College of Professional Studies to identify new and/or compelling content and will strategize the best ways to create and share out that content to the intended audience. The individual in this position will ensure collaboration and a seamless integration between paid and organic content to build awareness for and drive enrollment to this portfolio of online programs. The Assistant Director reports on key metrics, such as web analytics and email campaigns to help inform strategic planning and adjustments on tactical execution. Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University’s mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. |
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Minimum Qualifications: |
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Preferred Qualifications: |
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Physical Requirements and/or Unusual Work Hours: | Must have the ability to work evenings, weekends, and possibly holidays as the demands of the job dictate. |
Special Message to Applicants: | |
Posting Date: | 04/29/2024 |
Closing Date (11:59pm ET): | |
Salary Posting Information: | Salary is commensurate with experience. |
Salary Band: | I |
Job Classification: | exempt |
Minimum Number of References Needed | 3 |
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Maximum Number of References Needed | 3 |
Required fields are indicated with an asterisk (*).
(Open Ended Question)
PI240234484
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