The Office of Student Life is focused on building a strong foundation to ensure every student's Indiana University experience is positive, safe, healthy, and meaningful. The Office of Student Life staff and multiple departments aim to help students navigate their time at IU, providing the tools they need to be successful in school and after graduation. Students are our priority, and their health, safety, and overall well-being are our core mission.
Student Life Marketing is proud to be a department within the Office of Student Life, committed to promoting learning and respect by integrating diversity, equity and inclusion in all programs, interactions, and partnerships. We commit to creating and maintaining an inclusive environment where all people are respected, valued, and affirmed so that they may know they matter and belong at Indiana University.
Real marketing challenges deserve real marketing solutions. That's where you come in. A job with Student Life Marketing provides students the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to build awareness, engagement, and action from target audiences. All Student Life Marketing staff will contribute to the creation, implementation, and assessment of various marketing and communications initiatives.
Job Summary
The Social Media Content Creator is a summer role who will strategize, create, and assess social media content for various accounts and platforms within the Office of Student Life. This role works with full-time marketing and communications staff to oversee, post, and monitor the social platforms for the Office of Student Life, Indiana Memorial Union, IU Housing, and more. The ideal candidate will be an innovative creative with robust experience in vertical video (Instagram Reels and TikTok).
Department Specific Responsibilities
Plans various photo posts, Reels, Stories, and more based on the team's communications calendar as well as additional trending content as necessary.
Creates multiple videos to promote various events, offerings, and initiatives from the Office of Student Life during the summer months and prepare content for the upcoming school year. Opportunities for strategy, copywriting, and photography may be available based on skillsets.
Works closely with various members of the marketing team and professional staff/clients from around the Office of Student Life. Members of Student Life Marketing participate in various meetings, workshops, critiques, and brainstorming sessions as necessary.
Develops innovative and creative media content in line with the Office of Student Life's branding efforts (i.e. original text, photos, videos, and news).
Uses creativity and artistic techniques to tell a story or provide information in a visual form.
Strategizes, monitors, and posts on social media accounts to engage with the IU community regarding the services, promotions, events, and other offerings by using a Content Matrix
Uses recording and editing skills to create vertical videos/Reels to promote the Office of Student Life and its departments.
Oversees and maintains the accounts on, but not limited to, Instagram, Facebook, TikTok, YouTube, and other relevant social media platforms.
Creates, maintains, and consults the Communications Calendars for social media content, sharing stories with partners, and planning other promotions.
Creates monthly and quarterly social media analytics reports to determine the effectiveness and the direction of future strategies.
Works collaboratively with team members, colleagues, and campus partners to implement the most effective and engaging strategies.
Other Communications duties as needed.
Strategizes various communications for summer and fall campaigns.
Writes and edits copy for ad campaigns and print pieces.
Photographs events and locations.
Qualifications
EDUCATION
Required
Currently enrolled as a student at Indiana University
Preferred
Pursuit of a degree in Marketing, Communications, Media Advertising, Journalism, Digital Media, or related field
WORK EXPERIENCE
Required
Understanding and extensive experience with various social media accounts, how they are best utilized, and how to strategically engage via these platforms
Preferred
Experience managing social media accounts that were not simply personal accounts
SKILLS
Required
Familiar with social media trends; knowing when to experiment with new tactics and when not to
Familiarity taking quality photographs and photography principles
Experience taking pictures and filming/editing videos/Reels (framing, editing, use of sound and text, etc.)
Proficiency in CapCut, Premiere Pro, Canva, Adobe Express, Adobe Photoshop or similar programs for video editing
Portfolio of work with a wide range of creative projects
Passion for using social media platforms
Familiarity using Microsoft Office programs
Fine attention to detail
Professionalism, dependability, and respect for others
Exceptional decision-making skills and autonomy
Exceptional written and communication skills
Performs well in a team-oriented, collaborative atmosphere
Strong sense of curiosity and creativity
Motivated individual: strives for ongoing improvement and is passionate about learning
Able to receive constructive criticism in order to improve skillset
Preferred
Understanding of effective marketing tactics
Personable, comfortable talking to others
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Additional Information
Accepting work-study and non-work-study candidates
Please note: The student in this role may be asked to continue working into the 2024-25 academic year.
Work Location
Bloomington, Indiana
Advertised Salary
$13.00 per hour
Work Hours
Desired start date: May 6, 2024
Approximately 12-15 hours per week
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Dental insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Additional supplemental retirement plan options
Tuition benefit for IU classes
10 paid holidays per year
Generous Paid Time Off
Paid Parental Leave
Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
Career Level: Part Time Employee
FLSA: Nonexempt
Job Function: Part Time Employee
Job Family: Part Time Student Employee
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
