Posted in General Business 21 days ago.
Type: Full-Time
Location: St. Louis, Missouri
B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management (PBM) - Hybrid
JOB DESCRIPTION
The job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Career Track Role.
ROLE SUMMARY:
We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment. This position is responsible for driving the B2B acquisition and cross-sell marketing programs and campaigns for Express Scripts, the Pharmacy Benefit's Management (PBM) line of business.
The ideal candidate will work closely with PBM sales teams and leadership to develop key strategic initiatives to drive prospecting engagement and nurturing opportunities. Reporting to the Director of PBM New Sales, this senior leader will be responsible for developing and driving multi-channel campaigns that tailor market messages to drive PBM acquisition.
This individual will look for opportunities in the challenges posed by market forces, regulatory environments, consumer needs and developments in pharmacy and health care. S/he will serve as a strategic and proactive thought-partner and collaborate with the business, cross-segment marketing teams and Centers of Excellence (including Brand, Marketing Insights, Customer Relationship Management (CRM), Marketing Operations and Communications).
In addition, s/he will partner with sales and enablement teams to develop assets, campaigns and resources needed for comprehensive lead generation, lead nurturing and late-stage strategies in support of PBM sales opportunities for both segment- and deal-level opportunities. This individual will be responsible for leading the teams Account Based Marketing program which includes microsite development and leading the PBM content strategy for the teams primary sales enablement platform, Highspot. Partnering with enablement support teams on Salesforce, Marketo and website integration to optimize key campaigns in support of net new sales leads and lead nurturing campaigns is also a foundational part of the role.
Success is dependent upon productive collaboration with leaders across the Enterprise including New Sales, Consultant Relations, Sales Enablement and their teams as well as engagement with cross-enterprise marketing teams on solutions and MarTech optimization.This is a business-to-business role that requires an understanding of the Challenger sales model methodology and similar best practices as a mechanism to drive digital and offline marketing strategies and tactics. This individual must have strong business acumen with an ability tocommunicate effectively, lead with confidence, and inspire others to contribute towards achieving the company's objectives . This successful leader must also be comfortable in an environment of dynamic change.
FOCUS IS ON THE FOLLOWING KEY AREAS:
IDEAL CANDIDATES WILL OFFER:
PERSONAL COMPETENCIES SHOULD INCLUDE:
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
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