Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What's Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.
The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.
Principal Purpose of Position:
The Retail Marketing Manager role is a new addition to the Holman Automotive Retail Marketing group's organizational structure. As we grow our dealership footprint, these Account Managers will play a critical role as regional in-market liaisons between the corporate marketing team and our stores. Working side-by-side with each dealership General Manager, the manufacturer's regional marketing team, and the Holman Automotive Retail marketing team, this person will be the go-to resource for building, implementing, and measuring custom marketing plans for each store. Additionally, collaboration among the Strategic Account Managers team offers an unprecedented opportunity to be a critical part of cultivating a wealth of best practices and proven tactics that will collectively drive up ROI across all of our dealerships and build a world-class marketing organization.
In this role, you will:
Create marketing plans for each dealership in your region, including SEO and SEM, third-party advertising, social media, experiential marketing and events, and dealership website content. Assist where necessary with the execution of the plan, leveraging vendors, central marketing team members, and in-dealership support staff.
Build strong relationships with key players in each store and region, including General Managers, Variable and Fixed Operations Managers, and Regional VPs. Meet regularly in-store with management to review marketing outcomes and make recommendations on strategy and budget. Bring this knowledge back to the Retail Marketing leadership team, as well as share within Strategic Account Rep group to identify best practices and scale successful programs.
Conduct monthly account reviews, providing data-based analysis of the past 90 days, data-driven recommendations for the upcoming 90 days, and appropriate segment, region, and brand benchmarks.
Develop and maintain a comprehensive understanding of each dealership's sales metrics and build complimentary marketing campaigns to support monthly sales goals. Be able to anticipate declines in demand and quickly optimize marketing campaigns and spend to adjust.
Develop a deep understanding of your market, your brands, your buyers, and the competition and provide authoritative, go-to expertise to the General Manager of each store.
Relay and interpret current corporate initiatives from Holman Enterprises as well as the manufacturers to the stores. Act as a liaison to assist with the rollout, integration, execution, and measurement.
Build campaign calendars for each dealership, incorporating manufacturer and local intel to deliver segmented, targeted, and relevant campaigns aimed at capturing new business and retaining existing owner base. Work with in-house creative resources on content development. Monitor effectiveness of campaigns and make agile adjustments to content, marketing channel, budget, and timing.
Establish project priorities and coordinate with team members to ensure work completion in a timely manner. Adopt quality control measures and approve digital assets that are ready for release.
Manage vendor relationships for adding or replacing services. Liaise with agencies and vendor partners to drive the creation and adoption of new digital opportunities.
Leverage our martech stack to forecast, develop project plans, strategy, scheduling, identify risks, and formulate contingency plans.
Build customer nurture campaigns that incorporate sales, service, parts, and finance to drive engagement and increase the LCV (lifetime customer value).
Education and/or Training:
Four-year college degree, preferably in a marketing-related program
Relevant Work Experience:
5+ years experience in marketing, specifically demand creation
2+ years experience in a sales or account management capacity
Automotive industry experience highly desired
Communicating & Influencing Skills:
Exceptional aptitude for building relationships and trust with senior sales leaders and management as well as remote team members and industry partners
Strong presentation skills with the ability to explain metrics and data to stakeholders at varying levels
Ability to manage workload independently and autonomously, with the instincts to escalate issues appropriately
Written and verbal communication skills that earn the respect and attention of leadership and peers and open the lines to effective communication.
At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things - about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.
At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Benefits:
Regular Full-Time
We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.
Click here for Washington State benefit information.
Temporary or Part-Time
In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.
Click here for Washington State benefit information.
Pay:
We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $112,160.00 - $176,645.00 USD annually for full time employees. The annual compensation range is comprised of base pay and bonus earnings.
Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
