The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate's/applicant's qualifications, skills, and level of experience as well as the geographical location of the position.


Applicants must be legally authorized to work in the United States. Sponsorship not available.


Our client is seeking a Digital Analytics Engineer in Orlando, FL / Hybrid.


Role Description


The individual works also as a liaison between business and technical stakeholders. The individual will develop and document technical analytics requirements that guide developers in the effective implementation of tracking solutions. The individual collaborates closely with business stakeholders to understand their unique tracking needs, providing ongoing support and guidance. The individual is committed to driving excellence in digital analytics integrations, ensuring accurate data collection, customizations, and alignment with organizational objectives


• Analytics Tools Integration Management (12.5%): Oversee the entire integration lifecycle of prominent analytics tools, including Google Analytics, GA4, Meta, FullStory, Simon Data, Adobe Target, Google Ads, and other data tracking tools. Ensure seamless integration, optimizing the performance and functionality of each analytics tool.
• Google Tag Manager Oversight (12.5%): Manage and maintain all site tracking operations through Google Tag Manager, ensuring efficient and accurate data collection across various digital platforms.
• Data Layer Code Implementation (12.5%): Execute successful implementation of data layer code to enhance the depth and accuracy of data collected from digital channels. Conduct rigorous testing utilizing debugging tools and validation methods to ensure precision in reporting metrics.
• Data Collection Accuracy (12.5%): Establish and execute robust procedures to verify and maintain data collection accuracy within analytics tools. Utilize multiple testing methods, including debuggers, to validate the accuracy of data reporting.
• Analytics Tool Configuration (12.5%): Customize and configure a variety of analytics tools such as GA4 and others to meet specific business requirements. Implement additional customizations to optimize the functionality and relevance of analytics reports.
• Technical Analytics Requirements Development (12.5%): Translate business requirements into comprehensive technical analytics requirements documentation, offering clear guidelines for developers to implement effective tracking solutions. Collaborate closely with development teams to ensure accurate and consistent integration of tracking code.
• Business Stakeholder Support (12.5%): Work closely with business stakeholders to understand their unique reporting needs and business objectives. Provide ongoing support and guidance, addressing client queries and ensuring optimal utilization of analytics solutions.
• Continuous Improvement (12.5%): Stay abreast of industry trends, advancements, and emerging analytics tools. Proactively identify opportunities for process optimization and implement best practices to enhance overall digital analytics integration effectiveness.


Skills & Requirements


• Bachelors degree or equivalent experience
• 3+ years of experience working with Google Analytics, Adobe Target, Google Tag Manager or equivalent tools
• Experience utilizing debugging tools for thorough testing such as (ObservePoint, Charles Proxy, Google Tag Assistant or equivalent)
• Proficiency / familiarity with programming languages such as HTML, JavaScript or other relevant languages
• Demonstrated experience implementing analytics managing all steps of the process from business requirements to configurations and validations
• Experience with Integration Management: end to end management of the integration lifecycle for analytics tools
• Experience working in both Agile and Waterfall environments
• Experience managing websites tagging strategy and data collection
• Experience working with Mobile App Analytics


Pluses, nice to haves?
Certifications in Google Analytics or Adobe Analytics


Benefits/Other Compensation


This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).


Why Hays?


You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there's a position you really want, you're fully prepared to get it.


Nervous about an upcoming interview? Unsure how to write a new resume?


Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.


Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays' guiding principles is 'do the right thing'. We also believe that actions speak louder than words. In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.


In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.


Drug testing may be required; please contact a recruiter for more information.


#LI-DNI
#1160951 - Olivia Dyroff