At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Sr. Product Line Manager, Innovation and Collaborations
Reports to: VP of Product
Location: Goleta, CA
The Role
The Senior Product Line Manager (PLM) of Innovation and Collaborations, acts as a central communication channel and facilitator between In Line PLM community, Design, Product Development, Innovation Team marketing teams, and cross-functional stakeholders to deliver globally relevant and brand-right product, reflective of our consumers' needs.
The Sr PLM of Innovation and Collaborations, will leverage in-depth knowledge of the UGG brand DNA, competitive positioning, marketplace innovation trends, consumer segmentation, and real-time sales information and insights to define category product strategy and line assortment plans. Combining art and science, this role drives collaboration with Product creation team and Design, to develop "the right" innovative products at the right time, maximizing UGG's expression in the market, ensuring brand synergy and connection across categories.
The Sr PLM of I&C has ownership for assigned projects throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing and profitability; final execution, and global product line/business integration. Accountable for projects performance including responsibility for sales and margin targets, product execution, and evaluation and implementation of new opportunities for the global omnichannel consumer. Drives cross-functional partnership as an influential senior team member to deliver strategic direction for the each project
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
Works autonomously to build, drive and strategize product creation process; research and initiate new and existing business/product opportunities; research and interpret market trends for consumer and account opportunities; build the footwear line to support objectives of the SBU
Help implement innovation strategy by working closely with the product development team and innovation team, to create, develop, execute and evaluate new products and all new launches
Present new Innovation ideas to internal audiences. Understand how to present product innovation and collab projects in a compelling way. Understand how to address and manage feedback from the audience in a collaborative manner.
Ownership for overall strategy for assigned projects using inputs from crossfunctional teams involved, as well as, trend & market research. Analyze global performance to strategically build an accurate range plan that optimizes sku efficiency. Steer alignment with Design, Innovation and Development to ensure product segment is in line with brand DNA and competitive set. Creates merchandising stories around color, materials to ensure commercial product flow; Provides training and guidance to junior team members for alignment across category team
Work autonomously to identify opportunities with new innovative product and drives the merchandising matrix of assigned category. Assist in identifying strategic opportunities for global category growth to meet financial goals.
Ownership for line creation process including calendar, product price, segmentation, sku count, adoption, and all major meeting agenda inputs and outputs.
Defines business brief and line plan for new projects.
Create innovation and cocreation concept briefs with end user product feature/benefit and cost structure. Work directly with global product development and design in assuring product cost and integrity exists in the collections.
Responsible for alignment with Go to Market process through partnership with Design, Development, Marketing, Sales, and Omnichannel counterparts. Serve as leading contributor/presenter at major milestones, sales launch, and ad hoc presentation needs.
Support Marketing Collab team with product management functions
Facilitate open dialogue with all channel and internal cross-functional partners to intelligently drive category business.
Drive collaboration with cross functional teams to ensure balance brand and region/channel category needs; identify and create region/channel-specific product for category, ensuring product is both brand and market right.; Resolve discrepancies should misalignment occur.
Stay current on industry trends and knowledge by attending select trade shows, retail store and account visits, market visits, partnership with consumer insights team, and connection with customers
Shared accountability with product creation team for data accuracy in product information systems
Who You Are
Proven senior-level experience analyzing and translate trends and market information to inform category and product positioning, distilling and prioritizing business opportunities to make effective decisions
Persuasive communicator with proven negotiation and influencing skills; easily adapts to needs of different audiences
Experience leading, managing and influencing in a matrixed environment; drive alignment between product, sales, and marketing
Advanced level business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities
Strong knowledge of merchandising and retail math, with ability to mentor junior team members
Experience independently developing strategic plans, with ability to see the big-picture and communicate an impactful vision
Experience resolving complex problem, with limited direction and guidance
A self-starter who brings a level of passion, enthusiasm, and focus to their business and can guide partners with a positive and entrepreneurial approach.
Experience designing and delivering compelling presentations for small and large audiences.
Excellent verbal and written communication skills.
Organizational skills with experience managing complex projects, critical paths/timelines.
Proven experience managing multiple deadlines in a fast paced, changing environment.
Experience successfully managing others to deliver exceptional attention to detail
We'd love to hear from people with
Bachelor's degree or equivalent combination of education and experience
7 - 10 years of related experience with Collab or Innovation preferred (retail, product line management, merchandising, product development & design)
3+ years management experience
What We'll Give You
Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$165,000 - $175,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
