Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Business Title: Associate Marketing Manager, Community

Department : Global Marketing Excellence

FLSA Status :

Position Overview: We are seeking a dynamic and creative individual to join our growing Global Marketing Excellence team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way.

The Associate Marketing Manager, Community will develop marketing programs that exceed consumer expectations-from before they are a customer all the way through to becoming an advocate. A core purpose of the role is to drive brand awareness and increase positive brand sentiment for Omnipod while establishing a vision and executing against a short and long-term business plan that will decrease customer attrition and increase customer loyalty to deliver consistent topline growth. Responsibilities include supporting our retention strategy through the management and promotion of a loyalty program as a catalyst for revenue, designing compelling digital marketing plans and programs that ensure strategic growth targets are met, and amplifying that messaging through community engagement, PR, and partnerships with our product roadmap as our north star. Key stakeholders to this role will include customers and their families, healthcare providers, key opinion leaders, and nonprofit organizations.

This person will serve as a brand steward and will be expected to identify process gaps and offer solutions leveraging brand strategy, insights, and guidelines. They should be adept at seeking out and building relationships and partnering closely with both U.S. and International Consumer and HCP Marketing teams, Product Franchises, and work closely with a National Sales team. This position will serve as a connector supporting global delivery of effective marketing resources ensuring alignment with internal functional partners. The ideal candidate will be self-motivated, a critical thinker, but not critical, and a strong team player who takes great pride in the quality, precision, and measurable results of their work. Tactics will include working with third-party creative marketing agencies on global brand campaigns, channel strategies like social media and digital, PR programs, event sponsorships, and partnerships.

Responsibilities

• D evelop, lead, and implement the retention strategy for the Omnipod brand globally including the execution and management of a loyalty program building the end-to-end customer journey


• Develop and deliver digital, social media, influencer, and PR campaigns and programs with a primary focus on people with type 1 diabetes, and/or their caregivers, to hit strategic growth targets


• Support global community engagement, identifying compelling user testimonies ideal for integrated campaigns and PR opportunities


• Overall support of our Product Franchises and Regional Marketing teams, while ensuring timely and consistent delivery of supporting marketing materials from third-party creative marketing agencies


• Connect HCP Marketing initiatives to industry Congresses identifying PR opportunities and working with healthcare providers and key opinion leaders to elevate brand perception


• Enable a culture of excellence to refine and institutionalize best practices enabling value generation and thought partnership in bringing campaigns and programs to market


• Use brand strategy, insights (KPIs), and guidelines to make actionable business recommendations and be comfortable presenting to cross-functional leaders


• Anticipate the needs of the market by staying on top of industry research and understanding clinical trends, market access, and customer insights


• Share successes and learnings for driving brand awareness and positive brand sentiment, and aiding when possible to translate those for global consumption

Key Decision Rights

• Create business case for campaigns/programs, including demonstrating how they will support achieving and sustaining customer growth globally against a dedicated budget


• Serve as a brand steward, identifying process gaps and offering solutions to drive best-in-class marketing communications


• Responsible for acquiring MLR approval for projects

Required Leadership/Interpersonal Skills & Behaviors

• Ability to manage complex and cross-functional projects concurrently and get stakeholder buy-in


• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences


• Support agency relationships

Required Skills and Competencies

• Strategic thinking capabilities with a forward-looking perspective


• Adept at adapting plans effectively and on budget for optimal impact


• Ability to connect to the patient/caregiver experience


• Project planning and management


• Strong Excel, PowerPoint, and presentation skills


• Extremely thorough and organized


• Detail savvy, but outcomes oriented


• Positive attitude even during times of change

Education and Experience

• Bachelor's Degree required, preferably in Marketing, Communications or Business


• 3+ years of Brand or Digital Marketing experience OR combination of education and related industry experience


• Medical Device, Pharmaceutical or Healthcare industry experience preferred in a regulated environment

Additional Information

• The position can be remote, hybrid or in-person


• Travel is estimated at 10-15% but will flex depending on business needs; international travel is possible


• Will be required to spend time with the diabetes community either through Field rides or consumer conferences and events


• Flexibility to take morning and evening calls to align with international business hours as needed

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote

Additional Information:
The US base salary range for this full-time position is $84,600.00 - $127,050.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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