As a Director of Programmatic, you will play a pivotal role in guiding and directing our programmatic buying team. This team includes Associate Directors, Managers, and a group of new and experienced programmatic specialists who execute campaigns across multiple channels, platforms, and devices, including video, mobile, social, display, and native advertising. Your leadership will extend to cross-departmental work streams, collaborating with Strategy, Planning, Direct Investment, and Analytics to ensure best-in-class execution and exceptional service to our clients. Additionally, you will contribute to practice-level thought leadership and oversee higher-level programmatic deliverables such as SWOT analyses, QBRs (Quarterly Business Reviews), POVs (Points of View), and account-level programmatic roadmaps.
Key Responsibilities
Programmatic Leadership:
Provide strategic guidance and leadership to Associate Directors, Managers, and junior staff within the programmatic team.
Collaborate closely with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
Knowledge Expansion and Enhancement:
Continuously expand our knowledge base and enhance our Programmatic offerings.
Stay abreast of industry trends, emerging technologies, and best practices.
Account-Level Roadmap Creation:
Lead the creation of account-level programmatic roadmaps in close coordination with the Data Science teams.
Ensure alignment with overall business objectives and client needs.
Client and Brand Engagement:
Partner with our client and agency brand teams to drive their understanding of programmatic.
Advocate for the advantages of programmatic and demonstrate our capabilities.
Integrate programmatic strategies into holistic measurement plans that align optimizable media and brand metrics.
Standard Methodologies:
Develop, apply, and share standard methodologies for desk operations, communications, and campaign management across departments.
Qualifications
Bachelor's degree in a relevant field (e.g., Marketing, Advertising, Business).
Proven experience in programmatic advertising, including team leadership and strategic planning.
Strong analytical skills and familiarity with data-driven decision-making.
Excellent communication and collaboration abilities.
Join us in shaping the future of programmatic advertising and making a positive impact on our clients' success. If you have the expertise and passion for driving growth through intentional media, we look forward to connecting with you!
Contact: kdarko@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
