The Asset Services Sr. Marketing Manager leads, develops and executes upon a strategic marketing plan for the Americas Asset Services (Commercial and Multifamily) business. This role will collaborate with our Global Marketing & Research organization to develop a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness and exposure Job Description
Responsibilities:
Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives:
Use local/regional competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
Develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach
Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure
Partner with Marketing & Research's Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the client/asset life cycle
Support the communication needs of leadership. Build and advise on communication strategy and plan
Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
Partner with the business and Advisory Marcomm team to drive cross collaboration and cross-selling efforts, from education, awareness, to execution
Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities
Qualifications:
6+ years of experience
Bachelor's degree
Commercial Real Estate experience preferred, experience supporting professional services company required
Exceptional project management and organizational skills
Digital Marketing experience
Experience serving as primary marketing leader for an office or revenue group
Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite
Thorough knowledge of Adobe Creative Suite
Competences:
Excellent written and oral communication skills
Excellent presentation skills
Excellent analytical, problem solving, and conceptual skills
Ability to work effectively in a culturally and educationally diverse environment
Strong leadership qualities - communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
Ability to influence peers and leaders
Ability to implement and enforce procedures
Successful track record of marketing results
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com . Please refer to the job title and job location when you contact us.
