Under broad supervision, responsible for managing assigned product lines and categories, strategic and tactical leadership, management and implementation of product decisions within assigned product categories. This role is global including product management of assigned product(s). Total product business volume responsibility is $40-80M globally. May manage a small group of product professionals and 3rd party agencies.
Major Accountability
Product lifecycle and product roadmap development on a global scale
Manage NPI business case development and related marketing responsibilities
Manage product market and price positioning, profitability, and support commercial activities
Lead development of marketing materials/campaigns, web presence, sales tool development and product training events.
Key Tasks and Responsibilities
• Product Life Cycle Management for assigned product categories and strategy for NPI initiatives; product refreshes; logical line extension. • Determines, manages product position for portfolio; prioritizes all NPI; owns MRD & PRD documents; writes preliminary business case & supporting financial analysis; secures "buy-in" for product initiatives; drives global marketing launch plans; coordinates field trials; dealer & channel partner product support, supports global sales initiatives. • Supports monthly Sales forecast process by providing key customer insights about expected demand. • Tracks margin: provides input to increase reliability and input to aftermarket services and products (extended warranty, monitoring, etc.). • Supports ongoing competitive analysis for assigned product categories. Identifies gaps in global product range for future NPI consideration. • Manages global customer satisfaction and customer life experience including monitoring and improving warranty performance, product upgrades, developing service initiatives and other programs to assure continuing revenue from long-life products. • Develops price positioning and distribution strategies which result in optimum market share and profitability. Works with PL/Regional marketing, sales, service, and other functional groups globally to ensure effective implementation of pricing and distribution strategies. • Conducts, reports market research (market share, trends, etc.); assesses end-user needs, evaluates and reports on customer satisfaction including studies on market potential for new, redesigned, or existing products. Assures market intelligence to capitalize opportunities. • Analyzes product sales strengths/weakness. Reviews sales forecast, collaboratively develops build and inventory plans to maximize profit and balance operating expense. Works with sales management to maximize product penetration strategy. Prepares product launches. • Works collaboratively with Lincoln Sales team and MarCom resources to establish goals/objectives for advertising, promotion, web site, trade show displays, and literature for assigned products. • Develops metrics to evaluate strategic and tactical execution. Creates quantitative metrics of success and securing funding for programs.
Qualifications
Specialized Skills, Knowledge, and Abilities
Demonstrated product management and marketing skills
Excellent communication and interaction skills at all levels
Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
Teamwork orientation; ability to work collaboratively with cross-functional teams
Leadership, collaboration, negotiating skills and strategy development; business acumen and experience in business case development
Working knowledge of computer software; demonstrated competence with spreadsheets, database applications, and presentations
