Senior Marketing Communications Manager at Ameriprise Financial

Posted in Marketing 13 days ago.

Type: Full Time
Location: Minneapolis, Minnesota





Job Description:

As Senior Marketing, Communications and Training Manager, you will have an exciting opportunity to support key growth initiatives within Wealth Management Solutions at Ameriprise Financial. You will develop a strategic marketing, communications and training vision, write compelling content and work with an Instructional Design team to build engaging deliverables. You will measure success by tracking progress against overall business objectives as well as the learner's reaction and whether they demonstrated an increase in knowledge and change in behavior. Please note this is a writing-intensive content creation role not a training facilitation role. This position reports to the Sr. Director, Product Marketing, Communications and Training.

Responsibilities:


  • Serve as an expert in product and strategy positioning to increase awareness and drive growth of Wealth Management Solutions.


  • Develop integrated strategy plans for complex marketing, communications and training programs.


  • Create marketing, communications and training materials including marketing collateral, sales literature, articles, emails, social media posts, story boards, scripts, user/facilitator guides, FAQ, etc. to support products initiatives and drive growth of Wealth Management Solutions.


  • Identify appropriate marketing and communications vehicles or training method (e-learning, instructor-led, or blended approaches) to achieve desired organizational impact.


  • Work with and lead large cross-functional teams across the organization to ensure alignment and integration.


  • Evaluate outcomes based on established business, marketing, communications, and training objectives.


  • Act as primary liaison with internal partners - legal, compliance, instructional designers, product development, sales strategy, etc.


  • Drive measurable program results.Track marketing and communications engagement and training program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.


Requirements:


  • Bachelor's degree or equivalent.


  • 7-10 years relevant experience.


  • Strong, demonstrated writing skills.


  • Exceptional marketing, communications, training, project management and organizational skills.


  • Proven ability to prioritize, coupled with strong attention to detail in a fast-paced environment.


  • Ability to work as a leader within teams to motivate collaboratively influence others.


  • Self-starter with ability to work independently.


  • Experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel) and knowledge of training software (e.g., Vyond, Rise, Storyline, etc.)


  • As a condition of employment in this position, you will be required to hold active FINRA Series 7 or have the ability to obtain it within a 120-day period.


Preferred:

  • Strong knowledge of investments and/or financial products and services (i.e. investment advisory/managed accounts, retirement plans)

About Our Company
We're a diversified financial services leader with more than $1 trillion in assets under management and administration. Our team of 20,000 people in more than 20 countries advise, manage and protect the assets and income of more than 2 million individual, small business and institutional clients. We are a long-standing leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial Services, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

FPPS Wealth Management SolutionsPDN-9bd76343-f32e-4394-8899-5f7bd9d60ae0
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