The primary role of the Category Leadership Manager is to perform strategic analyses to develop critical insights, solutions, and strategic category action plans for the organization. Reporting directly to the Director of Category Leadership COE, this individual will triangulate data from multiple sources, tools and shopper insights and build persuasive and cohesive communications resulting in activations by internal and external stakeholders. The Category Leadership team is responsible for developing and sharing (internal and external) actionable insights and understanding key dynamics of our categories, retailers, marketplace and overall industry. The role is key to driving our business forward in a data-driven world. We are looking for someone who is motivated by innovative uses of technology to help drive action for the business and gets excited about curating stories with data and bringing new ideas or applications of existing models/analyses to our team.
Ways you will make a difference
Provide in-depth category analysis to uncover key drivers of performance, offering strategic recommendations for distribution/assortment, shelving and category growth.
Collaborate with internal teams and external partners on cross-functional projects, providing category insights to inform broader commercial strategies
Develop and leverage BIC planograms to strategize on product placement, including strategies for space measurement, shelving, and cross-category opportunities
Advance our analytics capabilities from mere data collection to generating insightful, actionable business strategies, employing a holistic "What, So What, Now What" approach
Maintain a mindset of continuous improvement in techniques, and identifies new tools and technologies to increase effectiveness
Ability to devise an effective solution in unstructured situations and navigate through ambiguity
Skills that will make you successful
Insatiably and intellectually curious - motivated to dig into data, inspired to deliver accurate and actionable insights
Ability to learn quickly, and then act with agility
Strong creative and problem-solving ability
Collaborative, able to work with several internal and external stakeholders and present data in a professional and organized fashion.
Strong oral/written communication and storytelling skills
Having an ownership mentality with a drive to be a partner to the business
Comfort working independently and through ambiguity
Bias for action and passion for delivering results
Experiences that will support your success
Bachelor's degree with 4-7 years of experience in consumer goods, preferably in food or other high velocity impulse categories (FMCG)
Exceptional project management abilities, capable of prioritizing multiple projects simultaneously under tight deadlines.
High proficiency in syndicated data sources (Circana, Nielsen, etc) - POS and Panel data platforms
High Proficiency in MS Office tools, specifically Excel navigation and Powerpoint
Proficient/Expert in planogram/Space Management software (JDA preferred) with experience creating or reviewing planograms, and using them to strategize on product placement
Proficient/Expert in Data analytics tools
Knowledge/Experience with retailer loyalty platforms and shipment data
Ideal candidate will also have
Experience with Tableau, Power BI or other data visualization packages
Ability to understand and leverage additional syndicated sources such as Numerator, Mintel, Kantar
