Ferrara has realized incredible growth and is on the path to sustain, with the top priority of the organization being the consumer as our focus. The primary role of the Manager of Consumer Insights is to instill consumer centricity throughout the organization. The Manager role will support the development and delivery of consumer-led research, evangelize market trends, conduct data analyses, and provide strategic thought leadership across functions. The Manager will be responsible for managing one headcount and will coach the Analyst role in supporting projects from kick-off to insights dissemination. Reporting directly to the Senior Director of Insights & Analytics, this individual will be responsible for managing a research budget to deliver against important company and brand initiatives, while connecting the dots across studies and projects to ensure the 'big picture' for the category and the consumer. The role will continue to advance our agenda around leveraging new and different vendors and methodologies to ensure an innovative and authentic read on the consumer and consumer behavior.
We are looking for someone who is motivated by being the voice of the consumer, drives action from insights to impact the business, and gets excited about bringing new ideas or ways of thinking and doing to our team.
Ways you will make a difference
Working with cross-functional stakeholders to develop learn plans for foundational and ad hoc consumer insights research across the portfolio (examples include: mega trends, consumer segmentations, consumption occasions understanding, upstream innovation opportunities)
Defining major research objectives, developing project plans and approaches, and delivering on timelines to meet objectives. Managing overall project execution, deliverables, and internal activations of results
Activating consumer learnings across the Marketing, InTech, Growth, and Sales teams and up through senior leadership, while using strong storytelling skills and other compelling methods
Leading the continuous evolution of the Insights function within Ferrara and shaping the future of how we effectively learn about and deliver compelling consumer insights
Establishing yourself as a strategic business partner to the Marketing, Intech, Growth, Category Leadership, Sales, and other cross-functional teams by being the ultimate subject matter expert on the consumer
Uncovering strategic insights utilizing consumer research, trends, data, and business performance helping shape strategy alongside the Growth and Marketing teams to accelerate the business
Managing and coaching an Analyst, providing the appropriate support to help grow their career as an Insights professional and within Ferrara
Maintaining a mindset of continuous improvement in techniques and cost, and identifying tools / vendors / technology to increase effectiveness of consumer understanding
Possessing and growing knowledge of multiple consumer data sets, research methods and techniques, internal and external consumer engagement tools, and foundational research types
Devising effective solutions in unstructured situations and navigating through ambiguity where not everything is black and white
Skills that will make you successful
Ability to deliver actionable and fact-based business recommendations rooted in the consumer,
Ability to tell a story with data and research while going beyond the "what" to the "so what",
Motivation and intellectual curiosity to dig into research and data findings to uncover insight,
Strong attention to detail and the ability to devise solutions for questions and problems,
Strong analytical acumen,
Strong oral/written communication skills,
Strong creative and problem-solving ability,
Ability to learn quickly, and then act with agility,
Having an ownership mentality with a drive to be a partner to the business,
Comfort working independently and through ambiguity,
Desire to operate in fast-paced, hands-on environment,
Bias for action and passion for delivering results
Experiences that will support your success
Bachelor's degree in Market Research, Business Administration or related field; Master's degree preferred
5+ years of CPG relevant experience/area of Consumer Insights / Market Research
Experience in managing an individual or small teams
Advanced experience in quantitative and qualitative research methods
Experience in managing research budgets
Experience in managing multiple vendors and experimenting with new vendors
Proficiency with Microsoft Office
Experience with IRI (POS data and Consumer Panel data)
