At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is looking for a talented creative, analytical, and results-oriented Senior Brand Strategy Manager to conjure and champion great ideas. The role reports to the Senior Director, Brand in Austin, TX. The Senior Brand Strategy Manager will be a force for critical thinking who is creatively curious, has an instinct for a good brand story, and has the confidence to challenge conventional thinking.
Responsibilities:
Gather data, formulate insights, and articulate strategic brand opportunities that will impact the business and drive omnichannel growth
Work cross-functionally to collect all relevant inputs and opinions, provide the analysis to make marketing decisions from that effort
Look to culture and consumer behavior to craft briefs and campaigns that power our growth goals and generate positive affinity with audience targets
Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to our consumer
Use creative storytelling and presentation to bring to life our brand strategies, insights, and target audience
Ideate and identify the unexpected applications of brand that touch consumers and culture - partnerships, collaborations, brand activations
Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is authentic and represents the best interests of the communities we serve
Consistently assess competitive strategies and uncover white space opportunities
Work closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needs
Qualifications and Attributes:
Bachelor's Degree required
At least 6 years of experience with direct-to-consumer marketing in global brand management/brand strategy
Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
Experience leading go-to-market strategies
Demonstrable understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
Excellent written and verbal communication; ability to interact at senior levels of the organization
Nimble, resourceful, and detail-oriented; thrive in both independent and collaborative work environments
Strong project management skills - ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
Position is based at our HQ location in Austin, TX and will require a minimum of 3 days onsite weekly. Relocation required if not local.
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YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html
All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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