Job Classification:

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!

Our Marketing Orchestration and Activation Team is seeking a Director, Marketing Orchestration to drive Prudential’s digital marketing transformation by driving our marketing automation and personalization initiatives forward.

Reporting to the Vice President of Marketing Orchestration and Activation, the ideal candidate should have a solid understanding of MarTech, Digital Marketing and Personalization. The person filling this role will be responsible for driving the adoption of Prudential’s MarTech stack by implementing approved use-cases for the US Business Marketing teams. This role requires a change agent for the organization providing thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience. Additionally, this individual will be managing go-to-market strategies and change management communications while ensuring successful adoption of innovative MarTech capabilities. The role will require you to work across and partner closely with the US Business Marketing teams, MarTech Product owners, Execution and Creative teams to drive digital innovation and deliver best in class experiences and transform the culture.

The current EWA for this position is Hybrid and requires your on-site presence in the Newark, NJ office on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.

What you can expect:

• Demonstrate the value of digital technologies and driving key differentiating initiatives


• Partner with Business Marketing teams to activate innovated use cases demonstrating MarTech capabilities aligned to business goals


• Lead marketing pilots focused on using data and customer insights to translate business needs to personalized omni-channel data-driven campaigns and journeys across channels


• Drive adoption, communications, support, and recommendations to increase utilization and ROI


• Identify efficiency opportunities through from driving Self-Service, Automation and Process Optimization


• Manage go-to-market strategies for highly complex campaigns including the management of Paid Media campaigns in support of the US Business teams


• Understand business needs and translate into campaign requirements for hand off to MarTech and Execution partners

What you’ll need:

• 10+ years of experience in Marketing and /or managing digital programs, specifically in financial services and/or internet enabled businesses


• Passionate about digital transformation, with experience introducing new capabilities, processes, or thinking into an organization. Understand marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc)


• Experience working with and/or leading marketing plans from development to execution and managing omnichannel strategy


• Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things. Excellent consultative skills and ability to form strong business relationships at all levels and across multiple business units and functions

Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

At Prudential, you can:

Take charge of your career. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 career advice, on demand resources and networking to propel your career forward.

We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.

What we offer you:

 The below is an example of our US benefits summary

• Market competitive base salaries, with a yearly bonus potential at every level


• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave


• Retirement plans:


• 401(k) plan with company match (up to 4%)


• Company-funded pension plan


• 
  Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs


• 
  Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.


• 
  Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.


• 
  Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $160,700.00 to $217,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.