The primary responsibility of the Associate Director, Sales is to achieve overall new business sales in their assigned segment through successful management and development of a team of Account Executives. The Associate Director ensures that their team and resources are optimized and complies with company and sales campaigns and meets budget and sales goals. The Sales team builds valuable partnerships with local wedding professionals and drives meaningful success to local businesses.
RESPONSIBILITIES:
Fully accountable and responsible for team-level performance of 8-12 direct reports hitting or exceeding monthly and annual new business sales goals
Set clear goals and desired outcomes with team
Conducting regularly scheduled team meetings, coaching sessions, and training sessions
Join your team on sales calls and in sales meetings when assistance is needed
Coach reps regularly throughout the sales process with a focus on diagnosing client needs, pipeline management, negotiation, utilizing various coaching methods
Effectively diagnose rep performance gaps, develop and implement targeted coaching plans attached to KPIs and measured for effectiveness
Responsible for the entire talent management of teams including recruiting, interviewing new talent and retaining and developing existing talent to ensure headcount needs are met
Recruit, interview and hire new talent to ensure headcount needs are met
Analyze data, dynamics and trends to accurately forecast team results
Make business recommendations and align resources appropriately
Consistently provide open and honest feedback
Build a strong, high performing, professional team
