This position reports into the Vice President, Global Media & Marketing Capabilities, and is based in Skillman, NJ, or Summit. NJ.
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.
Role reports to: Vice President, Global Media & Marketing Capabilities
Location: Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)
Travel %: 10
Pay: Base Salary, $160,000-$276,000
What you will do
The Sr. Director, Global Content Excellence, defines and sets the organization strategy for Creative and Content in the context of Science of Brand Growth, the Kenvue brand-building framework.
This role leads a team that works across brands, agencies, and markets to define and continuously improve creative and content development processes, execution and outcomes, and drives our Marketing Communications (Marcom) process. The Sr. Director leads Kenvue's Science of Brand Growth for distinctive assets and brand experiences, determining how to assess and improve effectiveness, driving accountability and mental availability metrics across the portfolio.
This role is responsible for tools, workflows, technologies, measurement and partnerships that streamline ways of working and improve the organization's ability to deliver effective creative and content with consistency. The Director will also work to create a culture of continuous learning and development - creating detailed learning plans and looking internally and externally for best-in-class examples that Kenvue can build from.
This role requires an experienced business leader who has built effective teams, collaborated cross-functionally and with external partners to create a significant shift in organizational capability.
Key Responsibilities
Marketing Communications model: Scale and implement a common Marketing Communications model, including tools for creative evaluation, calibration and ongoing development, best practice integration to briefs and evaluation checklists, and training. Connect audience and category entry point insights to effective outputs. Digitize process through workflows and automate where possible.
Science of Brand Growth: Drive thought leadership on application of creative and content within our brand growth model, building out thinking around implicit memory durability, category insights, message hierarchy, salience at the global and local level, creative "quality," etc.
Content Development model: Lead development and implementation of content models and the technology to support them, from modular briefs to composable content toolkits through to production models. Lead application of Generative AI tools to the process to improve speed, quality and personalization where relevant.
Creative Performance: Create accountability within creative development for mental availability metrics and outcomes and recognize partnership in improving media ROI. Evolve Best Practice Index (BPI) metrics across channels and improve measurement tools and granularity of insights.
Learning Agenda: Develop a robust learning plan by category, content creator, and format. Attend and facilitate external marketing and capability learnings and scale internally via process, governance, and measurement improvements, as well as through communities of practice. Partner with global providers (Meta, Google, TikTok, Amazon) on best practices and workshops to improve performance.
Qualifications
What we are looking for
Required Qualifications
A BA/BS degree in Marketing or Business Administration
A minimum of 10 years of marketing, sales or related experience.
8 years leading cross-functional teams across a matrix organization.
Deep understanding of the creative development process, production models, best practices, formats and applications within media, owned channels.
Track record of marketing leadership success, identifying and implementing new business opportunities, measuring, and delivering in-market results.
Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.
Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences.
Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required.
Coaching/mentoring skills to develop marketers is required; a team-builder with a passion for working with creative people is mandatory.
Strong analytical skills, and business savvy orientation with strong appreciation for standard methodologies and governance.
This position requires up to 10% travel.
Desired Qualifications
Master's in business or marketing specialization.
Direct agency experience in either lead-agency models or Production models.
In-depth knowledge of industry trends and emerging technologies.
Experience in Agile methodologies.
What's in it for you
Annual base salary for new hires in this position ranges from $160,000-$276,000. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Employee Resource Groups
This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
