Compeer Financial is seeking collaborative, innovative and dynamic professionals to be a part of our Top Workplace culture!
Tell me more about this opportunity.
Position Overview: This position is responsible for operationalizing integrated marketing plans by executing data segmentation, campaign implementation, optimizing initiatives leveraging martech tools and reporting campaign analytics. The incumbent assists the marketing team to be more efficient and strategic through effective budget oversight, reporting on channel performance, project management, and management of marketing technology systems and automation. Plays a key role in championing an omni-channel experience by unearthing opportunities to balance a relationship based selling approach with digital interactions to complement sales efforts.
Essential Functions:
Oversees the Salesforce (Marketing access), Marketo, DAM platforms.
Partners with Enterprise Data team and other departments to outline a holistic data landscape that can be harnessed by the Marketing team.
Defines the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence.
Evaluates current channel performance and identifies and operationalizes opportunities for improvement.
Executes segmentation for marketing business unit partners and shares information on opportunity sets to pursue.
Builds and presents business cases for marketing automation 'Test and Learn' opportunities to business units and marketing leads for evaluation.
Develops strategies to integrate email, digital, social and web channels for maximum efficacy to drive acquisition opportunities.
Develops pathway for executing targeted digital programs within proprietary, spanning digital and branch / office channels.
Uncovers opportunities, gaps and issues stemming from marketing technology integrations, data offerings and operational processes.
Minimum Qualifications & Required Knowledge, Skills and Abilities:
Bachelor's degree in marketing, business, analytics or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Minimum of 10 years of marketing experience with lead generation, marketing automation, lead nurturing, customer management, email, data analysis and marketing technology integrations or other applicable experience. Experience in the financial industry, preferred.
Three to five years of leadership and management experience preferred.
Proficiency in marketing technology tools, such as CRM systems, marketing automation platforms, and analytics tools (e.g., Salesforce, Marketo, Google Analytics, Salesforce Marketing Cloud Intelligence).
Strong listening, written and verbal communication skills, with ability to communicate at all levels of the organization.
High learning quotient with solid problem solving, decision making and organizational skills.
Advanced computer skills, including MS Office applications and customer relationship management (CRM) programs.
Advanced analytical, with the ability to interpret data and make data-driven recommendations.
Solid knowledge of digital marketing trends and best practices.
Flexible and adaptable to changing situations.
Ability to manage multiple projects at the same time in a fast-paced environment.
Technically capable, an excellent communicator and a desire to improve operations and processes.
Ability to work independently and collaboratively with other teams to achieve goals and represent the business.
Ability to remain objective in balancing business needs and risk.
Ability to handle multiple facets of projects at multiple phases of development and implementation.
Ability to establish and maintain cooperative working relationships with internal and external partners.
Valid driver's license.
Who is Compeer Financial? Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities. We embrace business agility and innovative approaches to serving our clients and communities.
Why join our team?
Amazing team members who are passionate about serving agriculture and rural America.
Investment in our team members' education, growth and development.
Engagement in our communities through giving back and volunteerism.
Flexible, collaborative and dynamic work environment.
Great benefits:
Medical, Dental, Vision insurance
401K (3% Compeer contribution & up to an additional 6% match)
Paid time off (vacation, sick leave, holidays, volunteer time)
Find out why our team members choose Compeer Financial by watching this video.
Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
