Associate Director Data Personalization Requirements
Experience with CRO/data personalization and customer data platforms
Digital marketing + data analytics experience
Experience with Adobe Analytics and Tagging
A/B testing (Adobe Target)
Client facing and agency experience highly desired
Role and Responsibilities
Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
A proven track record of testing and personalization strategy, and the ability to define strategies based on client business objectives
Assess and audit the current state of CRO platform configuration
Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies and owners
Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
Accelerate implementation and achieve ROI on the CRO investment
Provide consulting and roadmap for website optimization and customized experience strategies to clients
Work with UX/UI teams to take finalize content for personalization or A/B testing
Work with Analytics team to assess performance in order to drive data driven campaigns
Serve as senior subject matter expert and advisor for channel team members, and during business development pursuits
Maintain clear and thorough process documentation and testing documentation
Lead a team of Personalization Specialists to execute upon multiple personalization client projects
Responsible for the growth and maintaining top performance of assigned accounts.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $72 - $81 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
